Betterware de Mexico, S.A.P.I. de C.V.
New York Stock ExchangeCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Andres Campos Chevallier
- Full Time Employees
- 2,441
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- Luis Enrique Williams 549 Zapopan JA Mexico 45145
- IPO Date
- Jan 3, 2019
- CIK
- 0001788257
- Website
- betterware.com.mx
- Similar Companies
- Business
- Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX) operates as a leading direct-to-consumer selling company focused on home organization and beauty products in Mexico and the United States. The company functions through two primary segments: Home Organization Products, offering solutions for kitchen and food preservation, home organization, bedroom storage, bathroom accessories, laundry and cleaning tools, wellness items, and technology and mobility accessories; and Beauty and Personal Care Products under the Jafra brand, encompassing fragrances, color cosmetics, skin care, and toiletries. Products distribute via print catalogues, digital social selling platforms, and an online presence through a network exceeding 63,300 distributors and 1.18 million associates. Founded in 1995 and headquartered in Zapopan, Jalisco, Mexico, at Luis Enrique Williams 549, Colonia Belenes Norte, Betterware de México serves as the core brand of BeFra Group, a subsidiary of Campalier S.A. de C.V., with operations emphasizing an asset-light model in the consumer discretionary specialty retail sector. Recent developments include the 2022 acquisition of Jafra, which broadened the portfolio into beauty and opened the U.S. market; the launch of BeFra as the consolidated corporate brand; initiation of U.S. operations targeting the Hispanic population; expansion into Ecuador and Guatemala with rapid associate growth; a transfer of common stock listing to the New York Stock Exchange; introduction of a VIP associate program and innovations via the Betterware Plus app in 2025; and active pursuit of additional brand acquisitions to enter new categories, alongside a MXN 200 million shareholder dividend in October 2025.
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