Baozun Inc.
NASDAQ Global SelectCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Wenbin Qiu
- Full Time Employees
- 6,762
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- No. 1-9, West Jiangchang Road Shanghai SH People's Republic of China 200436
- IPO Date
- May 20, 2015
- CIK
- 0001625414
- Website
- baozun.com
- Similar Companies
- Business
- Baozun Inc. (Nasdaq: BZUN; HKEX: 9991) provides end-to-end brand e-commerce solutions and digital commerce services primarily in China, operating through three main business lines: Baozun E-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI). Founded in 2007 and headquartered in Shanghai, the company serves over 490 brands across industries such as apparel, luxury goods, sports/outdoor, beauty, fast-moving consumer goods, 3C electronics, home furnishings, and automotive; its core offerings encompass online store operations including design, setup, visual merchandising, and management; digital marketing and IT solutions such as omni-channel CRM, automated marketing, targeted promotions, and AI-powered retail engines; customer services; warehousing, fulfillment, and supply chain management; and brand management services covering strategic positioning, retail operations, and offline store management for brands like GAP and Hunter. Baozun delivers these services via integrations with major platforms including Tmall, JD.com, Douyin, and Xiaohongshu, targeting international and domestic brands seeking omni-channel expansion in China, Southeast Asia, East Asia, Europe, and North America. In recent developments, Baozun reports third-quarter 2025 total net revenues of RMB2.16 billion, up 5% year-over-year, with BEC revenues increasing 2% to RMB1.8 billion and adjusted operating profit of RMB28 million, and BBM revenues surging 20% to RMB396 million amid GAP's same-store sales growth and expansion to 171 offline stores; the company advances AI integration like the S-Whiz intelligent客服, deepens full-channel strategies with certifications from Tmall, JD, and Xiaohongshu, and strengthens partnerships including with Nomura Research Institute for Asian market insights while narrowing group adjusted operating losses to RMB10.8 million.
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