Cracker Barrel Old Country Store
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- Cracker Barrel Old Country Store, Inc. Cracker Barrel Old Country Store, Inc. operates a chain of restaurants and gift stores featuring a Southern country theme, offering homestyle meals and nostalgic retail merchandise to families, travelers, and casual diners across the United States. Founded in 1969 and headquartered in Lebanon, Tennessee, the company serves breakfast, lunch, and dinner daily with traditional Southern cuisine including biscuits and gravy, country ham, fried chicken, chicken and dumplings, meatloaf, catfish, pancakes, sandwiches, and seasonal specials; it provides dine-in, takeout, delivery, and catering services. Its gift shops feature rocking chairs, toys, apparel, cookware, candies, music, DVDs, puzzles, home decor, and vintage-themed items sold both in-store and online nationwide. The company maintains approximately 660 locations in 45 states, primarily near interstate highways, with decor evoking an old-fashioned general store complete with front porches, stone fireplaces, local artifacts, and peg solitaire games at each table. In May 2024, Cracker Barrel launched a comprehensive strategic transformation across five pillars including brand identity refresh, menu optimization, store execution improvements, digital expansion, and employee experience enhancements; it appointed agency partners Prophet for brand strategy, Viral Nation for social media, and Blue Engine for communications in March 2025 to support this effort. On May 16, 2025, the company restructured its capital by entering a new credit agreement that reduced its revolving facility to $550 million and added a $250 million delayed draw term loan. During fiscal 2025, it invested $158.6 million in capital expenditures for store maintenance, remodels, technology, and new units while issuing $345 million in 1.75% convertible senior notes due 2030; however, in August 2025 it reverted a new logo amid customer backlash, canceled broader remodel plans after testing four locations, and removed outdated diversity website sections in September 2025.
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