- CEO
- Bruce Winfield Van Saun
- Full Time Employees
- 17,354
- Sector
- Financial Services
- Industry
- Banks - Regional
- Address
- One Citizens Plaza Providence RI United States of America 02903
- IPO Date
- Jan 25, 2019
- Business
- Citizens Financial Group, Inc. is a regional bank holding company headquartered in Providence, Rhode Island, founded in 1828. The company operates primarily in the United States through Consumer Banking and Commercial Banking segments. Its Consumer Banking products and services include retail banking, mortgage and home equity lending, credit cards, small business loans, wealth management, and investment services. The Commercial Banking segment offers lending and leasing, deposit and treasury management, foreign exchange, interest rate and commodity risk management solutions, loan syndication, corporate finance, merger and acquisition advisory, and debt and equity capital markets services. Citizens serves approximately 3,000 ATMs and about 1,000 branches across 14 states in the New England, Mid-Atlantic, and Midwest regions.
Recent major changes include a strategic emphasis on digital transformation and operational efficiency through initiatives such as the multi-year Transformation of Operational Performance (TOP) program and the "Reimagining the Bank" efficiency program aimed at streamlining processes, reducing costs, and improving customer experience. In 2025, Citizens increased its share repurchase authorization to $1.5 billion as part of a disciplined capital allocation strategy focused on shareholder returns. The company has expanded its wealth management and private banking businesses significantly, including integrating the First Republic private banking division, which has exceeded expectations in deposits, loans, and assets under management. Citizens is also focusing on a shift to an advice-based, digital-first model to enhance retention and recurring revenue generation. Alongside these, Citizens targets improving its return on tangible common equity to 16%-18% through cost discipline and AI-driven operational enhancements.
Citizens Financial Group serves a broad customer base including consumers, small businesses, middle-market companies, large corporations, and institutions. It has a significant presence in the wealth management market, targeting expansion particularly in regions like Florida. The company continues to innovate in cash management and digital banking, having launched cloud-based solutions such as accessOPTIMA® for commercial and small business clients. Citizens remains positioned as one of the largest and oldest retail banks in the US with a comprehensive service offering spanning traditional banking, lending, treasury management, and capital markets.
Overall, Citizens Financial Group combines longstanding banking heritage with a forward-looking strategy emphasizing technology-driven growth, wealth management expansion, and operational efficiency to enhance shareholder value and customer experience across its US footprint. Its leadership under CEO Bruce Van Saun drives these initiatives from its Providence headquarters.