Chipotle Mexican Grill, Inc.
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ROIC.AI
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- Chipotle Mexican Grill, Inc. (CMG) operates a chain of fast-casual restaurants specializing in customizable Mexican-inspired meals made with fresh, responsibly sourced ingredients. The company offers burritos, burrito bowls, quesadillas, tacos, salads, lifestyle bowls, kids' meals, chips, sides, drinks, and limited beer and margaritas at select locations; it emphasizes Food with Integrity principles, using naturally raised meats, organic produce, and whole ingredients. Founded in 1993 by Steve Ells and headquartered in Newport Beach, California, Chipotle owns and operates over 3,200 restaurants primarily in the United States across 48 states and the District of Columbia, with additional locations in Canada, France, Germany, and the United Kingdom. Chipotle serves consumers seeking quick-service dining with higher-quality options, targeting a broad demographic through digital ordering, loyalty rewards, catering services, and innovations like build-your-own meal kits for groups. The company maintains full ownership of its restaurants and pursues sustainability through supplier partnerships focused on organic and local sourcing. Recent developments include minority investments via its $100 million Cultivate Next venture fund, such as in AI supply chain platform Lumachain for real-time traceability and waste reduction, and Mediterranean fast-casual concept Brassica to support expansion with fresh-ingredient aligned brands in 2024; the fund also backs automation technologies like Vebu's Autocado and Hyphen's makeline, now in restaurant testing, alongside sustainability startups including Plantible for plant-based proteins and CH4 Global for livestock emissions reduction. In 2025, Chipotle reported third-quarter revenue of $3.0 billion, up 7.5% year-over-year, reflecting ongoing expansion toward 7,000 locations. The company relocated its headquarters to Newport Beach from Denver in 2018 and continues testing operational enhancements like automation in select sites.
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