- CEO
- Mary G. Berner
- Full Time Employees
- 2,862
- Sector
- Communication Services
- Industry
- Broadcasting
- Address
- 780 Johnson Ferry Road NE Atlanta GA United States of America 30342
- IPO Date
- Aug 7, 2018
- Business
- Cumulus Media Inc. operates as an audio-first media and entertainment company in the United States, owning and operating a network of radio stations and delivering advertising, marketing services, and digital solutions to broad audiences. Founded in 2002 and headquartered in Atlanta, Georgia, the company reaches audiences nationwide through 415 owned stations across 86 markets and leverages approximately 7,300 affiliated stations via Westwood One to extend reach.
Main products and services include local radio programming across news, talk, sports, and entertainment; nationally syndicated content and sports coverage (including partnerships with the NFL, NCAA, Masters, CNN, AP News, and other major brands); digital marketing services and programmatic advertising capabilities; podcasting and audio-on-demand offerings; advertising sales and turnkey marketing solutions for advertisers; audience measurement, data-driven targeting, and audience insights; live event experiences and branded content integrations; and related creative services, production facilities, and talent management. The company emphasizes premium local content alongside scalable national and digital audio products to support advertiser performance and audience engagement.
Latest major company changes include a strategic debt reduction plan initiated in 2026 through a prepackaged Chapter 11 filing to eliminate substantially all remaining debt, restructure the balance sheet, and raise new liquidity via a small amount of convertible notes and a revised asset-based revolving facility, with operations continuing in the ordinary course during the restructuring; ongoing efforts to strengthen financial flexibility and preserve key personnel, listener relationships, and existing partnerships; and continued execution of investments in premium content, enhanced audience experiences, and expansion of digital marketing offerings post-emergence. Cumulus maintains its emphasis on operational continuity for stations, talent, and advertisers throughout the process and anticipates court approvals and regulatory clearances as part of the reorganization.
Industry and business segments include local radio broadcasting, national and regional programming through Westwood One, digital audio and podcast networks, advertising sales for local and national campaigns, branded content, live events, and data-driven marketing solutions. Target markets comprise advertisers seeking broad local presence and national reach, including automotive, retail, consumer brands, financial services, and entertainment sectors, with a focus on local market penetration complemented by scalable national distribution. Geographic operations span the United States, with headquarters and principal operations centered in Atlanta, Georgia, and corporate activities managed from there; the company maintains a nationwide footprint through its stations, affiliates, and digital platforms. Subsidiaries and affiliates include owned stations and Westwood One, with potential reorganizational changes accompanying the 2026 restructuring.
Founder year and headquarters: established in 2002; headquarters in Atlanta, Georgia. The company’s corporate structure is designed to integrate local station content with national and digital advertising platforms, enabling advertisers to reach diverse listener segments through traditional broadcasting, online streams, podcasts, and on-demand audio experiences. Cumulus also emphasizes industry partnerships and content licensing with major sports, news, and entertainment brands to augment its programming slate and sponsorship opportunities.