- CEO
- Richard C. Mills
- Full Time Employees
- 238
- Sector
- Technology
- Industry
- Software - Application
- Address
- 13100 Magisterial Drive Louisville KY United States of America 40223
- IPO Date
- Nov 27, 2006
- Business
- Creative Realities, Inc. is a digital marketing technology company specializing in end-to-end digital signage solutions and experiences designed to connect brands and consumers in physical spaces. Founded in 1997 and headquartered in Louisville, Kentucky, the company offers a comprehensive suite of products and services including proprietary content management system (CMS) software platforms, digital merchandising systems, omni-channel customer engagement solutions, interactive digital shopping assistants and kiosks, digital wayfinding, and programmatic ad revenue monetization tools. Creative Realities also provides hardware system design and engineering, hardware installation, content development and scheduling, device and product management, media sales, and 24/7 network operations center support. Its solutions serve diverse industries such as retail, automotive, financial services, quick-service restaurants, sports and entertainment venues, convenience stores, and healthcare across the United States and internationally.
In recent developments, Creative Realities has experienced significant revenue growth with a reported 25% year-over-year increase in Q3 2024 revenue to $14.4 million and a trailing 12-month revenue run rate of $54 million. The company successfully transitioned legacy contracts toward a Software-as-a-Service (SaaS) model to enhance recurring revenue streams. Key product innovation includes the launch of the AdLogic CPM+ platform, an integrated media trafficking system that enables clients to deliver highly targeted, cost-efficient digital advertising campaigns while generating additional SaaS and advertising revenue for Creative Realities. The company is expanding its footprint with increasing deployments in IPTV solutions, stadium upgrades, and entering new markets such as large convenience store chains in Mexico. It maintains a robust project pipeline with several large contracts nearing finalization, underpinning expectations for continued growth and operational efficiencies in 2025. Creative Realities also benefits from strategic partnerships and ongoing efforts to resolve contingent liabilities, supported by established credit facilities.
Overall, Creative Realities operates as a full-service provider leveraging scalable, innovative technology platforms and comprehensive content management to deliver measurable digital marketing outcomes for brand and retail clients. Its expertise spans strategy, software, hardware integration, content creation, and sustained network management, positioning the company as a leading player in place-based digital out-of-home advertising and interactive customer engagement. The company employs approximately 150 people and is publicly traded on NASDAQ under the ticker CREX.
This description reflects the company’s main offerings and most recent strategic advancements as of late 2025.