- CEO
- John D. Ireland
- Full Time Employees
- 165
- Sector
- Consumer Defensive
- Industry
- Packaged Foods
- Address
- 110 West 40th Street New York City NY United States of America 10018
- IPO Date
- Jun 14, 2010
- Business
- Crumbs Bake Shop, Inc. (CRMBQ) operates as a specialty bakery focused on gourmet cupcakes, cookies, brownies, and other baked goods, offered primarily through e-commerce nationwide shipping, select grocery retail partnerships, and direct-to-consumer platforms. The company provides a wide range of products including colossal-sized cupcakes designed for parties, Chubbies cookie sandwiches in flavors such as Red Velvet, Birthday Cake, Chocolate Chip, and Cookies & Cream, jumbo and classic cupcakes in varieties like Chocolate Lovers, Chocolate Decadence (gluten-free), vanilla, chocolate, and seasonal assortments, as well as mini cookie jars, sprinkle classics, and allergy-friendly options; it also sells hot and cold beverages alongside these items. Founded in 2003 by Mia and Jason Bauer as a neighborhood bakery on Manhattan's Upper West Side, Crumbs Bake Shop is headquartered in New York, New York, and previously expanded to retail locations across multiple U.S. states including New York, New Jersey, California, Illinois, Virginia, Connecticut, Massachusetts, Maryland, and Washington, D.C., before shifting to a consumer packaged goods (CPG) model. In recent developments, the company's founders repurchased the Crumbs brand in 2022 for a nominal $350 filing fee following its 2014 bankruptcy and closure of physical stores, relaunched it as Original Crumbs Bakeshop in early 2023 with a focus on DTC and grocery channels, secured $1.3 million in funding led by Hall Street Ventures valuing the business at $15 million to scale production and distribution, expanded retail presence to approximately 400 stores including chains like ShopRite, Kroger (across 22 states), Fairway Market, Gristedes, Key Food, Foodtown, Wegmans, and 7-Eleven for products like Chubbies and Colossal Cupcakes, and introduced new lines such as brownies, gluten-free/sugar-free options, and kosher lunch items in select markets. Crumbs Bake Shop targets individual consumers, event planners, and retail/foodservice partners in the premium dessert segment, operating without significant subsidiaries or parent entities under its revived independent structure.