CENTR Brands Corp.
Capital Structure
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in mil. unless spec.Company Description
- CEO
- Robert W. Campbell Becher
- Full Time Employees
- 18
- Sector
- Consumer non-durables
- Industry
- Beverages: non-alcoholic
- Address
- 507-837 West Hastings Street Vancouver BC Canada V6C 396
- IPO Date
- Feb 27, 2013
- Website
- findyourcentr.com
- Similar Companies
- Business
- CENTR Brands Corp. (CSE: CNTR), founded in 2012 and headquartered in Vancouver, British Columbia, Canada, develops, manufactures, markets and distributes non-alcoholic functional wellness beverages infused with hemp-derived cannabidiol (CBD) extracts and derivatives, as well as non-CBD enhanced sparkling waters; its core product lines include CENTR CBD sparkling beverages in regular and sugar-free variants at 30mg CBD per can, CENTR Enhanced zero-calorie functional sparkling waters targeting gut health and cognitive performance, CENTR Enhanced+, CENTR Instant drink mix powders in Balance, Recover and Relax formulas with electrolytes, antioxidants, adaptogens and vitamins, and CENTR Unsweetened; the company targets health-conscious consumers seeking relaxation, recovery and balance through innovative, low-calorie formulations and operates primarily in North America via retail channels, distributors such as KeHE, online platforms including Amazon.com, and select partnerships. In recent developments, CENTR Brands implements a ten-for-one share consolidation effective November 18, 2024 to enhance financing flexibility and strategic pursuits; it appoints Campbell Becher as chief executive officer and Jeffrey Holmgren to the board in March 2024, alongside Anton Drescher as interim chief financial officer in January 2024; the company ceased funding its USA-based CBD business unit in December 2023, terminated most employees except the then-CEO and shifted focus to non-CBD products like CENTR Enhanced with US expansion and potential Canadian entry; earlier changes encompass leadership transitions including Arjan Chima's added president role in November 2023, termination of the Southern Glazer's distribution agreement in October 2023 due to their CBD category exit, launch of CENTR Enhanced on Amazon in September 2023 with strong distributor sales growth, and expanded media partnerships such as with OpTic Gaming in November 2023.
Company News
CSE Bulletin: Consolidation - CENTR Brands Corp. (CNTR)
CENTR Brands Corp. Announces Effective Date of Consolidation
CENTR Brands Corp. Announces Proposed Consolidation
CENTR Brands Corp. Appoints Director & New Chief Executive Officer
CENTR Brands Corp. Appoints Interim Chief Financial Officer
CENTR Brands Corp. Ceases Funding of USA-Based CBD Business Unit Furthering Business Transformation
CENTR Brands Corp. Provides Corporate Update
CENTR Expands Media Relationship with OpTic Gaming Launch of Podcast Series and Contest, Tapping into 850k+ Followers
CENTR Announces Departure with CBD Distributor
CENTR Enhanced Selling Network Growing Rapidly
CENTR Launches Enhanced Gut Health and Cognitive Performance Drinks on Amazon.com
CENTR's Functional Beverages Put Californian's Mental Energy to the Test with a Unique Stare Off Activation
CENTR Named Finalist for the 2023 NEXTY Awards at Natural Products Expo East for Excellence, Innovation, and Integrity in the Natural Products Industry
CENTR Unveils Breakthrough Functional Wellness Beverages at Expo East's Harvest Festival
CE Brands Reports First Quarter 2024 Financial and Operational Results
CENTR Sees California CBD Beverage Growth Take Major Step Forward
CENTR Launches with Leading Florida Chain ABC Fine Wines & Spirits
CENTR & CENTR Sugar Free a Hit at Mar-Val Food Stores
CENTR Brands Corp. Fiscal Year 2021 Results and Q1'22 Revenue Growth Highlights Continued Favourable Trends
CENTR Now Sold by L.A.'s Premier Grocery Chain Erewhon Market