PUMA SE

PUMA SE

24.91
EUR
-0.45
(-1.77%)
-4.46EPS
3.91BMarket Cap
Oct 30Next Earn
2013 Y
2014 Y
2015 Y
2016 Y
2017 Y
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
19.98
19.89
22.67
24.28
27.68
31.1
36.8
35
45.49
56.57
57.4
56.24
49.5
45.79
Basic EPS, GAAP
0.04
0.43
0.25
0.42
0.91
1.25
1.75
0.53
2.07
2.36
2.03
1.89
-4.38
-4.27
Free Cash Flow per Basic Share
0.36
0.36
-0.78
0.31
0.78
0.99
2.21
1.81
1.72
1.03
2.36
2.89
-3.57
- -
Dividend per Share
0.05
0.05
0.05
0.05
0.07
1.25
0.35
- -
0.16
0.72
0.82
0.82
0.61
- -
Book Value per Share
9.92
10.68
10.79
11.43
10.88
11.39
12.53
11.51
14.79
16.5
17.04
19
11.96
12.42
Tangible Book Value per Share
7.41
8.06
8.09
8.59
8.11
8.47
9.49
8.55
11.64
13.12
13.5
15.06
8.24
12.42
Basic Weighted Avg Shares
149
149
149
149
149
149
150
150
150
150
150
149
147
147
Sales/Revenue/Turnover
2,985
2,972
3,387
3,627
4,136
4,648
5,502
5,234
6,805
8,465
8,602
8,398
7,296
6,748
Operating Margin (%)
2.09
4.31
2.84
3.52
5.91
7.25
7.93
3.99
8.19
7.57
7.23
6.53
-4.9
-5.35
Depreciation Expense
54
51
58
60
70
82
246
294
306
359
358
387
475
- -
Net Income, GAAP
5
64
37
62
136
187
262
79
310
354
305
282
-645
-630
Effective Tax Rate (%)
60.52
30.38
27.41
25.65
27.38
26.68
26.01
24.15
25.43
23.09
24.63
29.77
- -
- -
Profit Margin (%)
0.18
2.16
1.1
1.72
3.28
4.03
4.77
1.51
4.55
4.18
3.54
3.35
-8.85
-9.33
Working Capital
823
860
805
871
828
998
922
740
1,325
1,357
1,394
1,434
574
778
LT Debt
- -
- -
- -
- -
- -
8
601
775
851
1,282
1,446
1,366
1,435
1,507
Total Equity
1,497
1,618
1,619
1,722
1,657
1,722
1,920
1,764
2,279
2,539
2,582
2,829
1,761
1,828
Return on Invested Capital (%)
1.57
5.62
4.23
5.6
10.3
14.2
14.48
5.71
13.31
13.1
10.99
8.61
- -
- -
Return on Capital (%)
-0.5
3.18
1.41
2.74
6.64
9.25
11.37
3.42
8.91
10.12
7.67
6.8
- -
- -
Return on Common Equity (%)
0.35
4.17
2.31
3.76
8.15
11.26
14.67
4.39
15.73
15.09
12.14
10.47
-28.13
-28.11

Capital Structure

EUR

•

in mil. unless spec.
Dec'25
Mar'26
Jun'26
ST Debt
1,147
1,355
1,151
LT Borrowings
424
544
544
LT Finance Leases
1,011
993
963
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
147
147
147
Market Capitalization
3,262
3,193
3,905

Working Capital

EUR

•

in mil. unless spec.
Dec'25
Mar'26
Jun'26
Total Current Assets
3,770
3,940
3,746
Cash, Cash Equivalents & STI
325
326
373
Accounts Receivable, Net
913
1,210
1,061
Inventories
2,059
1,898
1,821
Total Current Liabilities
3,197
3,112
2,968
Payables & Accruals
- -
- -
- -
ST Debt
1,147
1,355
1,151
Deferred Revenue
- -
- -
- -

Growth Rates

EUR

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
2.4%
2.82%
-37.75%
Free Cash Flow
2.44%
-23.17%
-221.72%
Net Income, GAAP
14.99%
-8.81%
-329.23%
Sales/Revenue/Turnover
8.75%
8.1%
-13.12%
Total Cash Common Dividend
- -
- -
-26.87%

Quarterly Revenue

EUR

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
2,102
2,117
2,308
2,289
8,398
2025
1,990
1,871
- -
1,322
7,296
2026
1,864
1,691
- -
- -
- -

Quarterly Earnings Per Share

EUR

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
0.58
0.28
0.85
0.17
1.89
2025
- -
-1.67
- -
-2.28
-4.38
2026
0.18
-0.49
- -
- -
- -

Quarterly Dividends Per Share

EUR

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
0.82
2025
- -
- -
- -
- -
0.61
2026
- -
- -
- -
- -
- -

Company Description

CEO
Arthur Anton Hoeld
Full Time Employees
18,488
Sector
Consumer non-durables
Industry
Apparel/Footwear
Address
PUMA WAY 1 Herzogenaurach BV Germany 91074
IPO Date
Jul 25, 2011
Website
puma.com
Business
PUMA SE is a German multinational company specializing in the design, development, manufacturing, and marketing of sports and sports lifestyle products. Its core product portfolio includes performance and sport-inspired footwear, apparel, and accessories across key categories such as football, running, training, basketball, golf, and motorsports. The company markets products under its flagship PUMA brand as well as the Cobra Golf brand, distributing globally through retail stores, online platforms, wholesale partners, and factory outlets. Founded in 1948 and headquartered in Herzogenaurach, Germany, PUMA operates in over 120 countries, targeting athletes and sport enthusiasts worldwide. In recent developments, PUMA is undergoing a strategic reset focused on returning to above-industry growth and establishing itself as a top-three global sports brand. The company is prioritizing high-growth categories including football, running, training, and sportstyle select to drive future sales. It is intensifying its performance innovation efforts with technologies such as its industry-leading NITRO™ running technology. PUMA has also expanded strategic partnerships, including a long-term agreement with the Portuguese Football Federation starting in 2025 to outfit all male, female, youth, futsal, beach football, and e-sports teams. Additionally, PUMA has taken operational steps to improve distribution quality, optimize inventory management, and reduce costs amid ongoing challenges including muted brand momentum and elevated inventory levels. PUMA remains a prominent supplier in high-profile motorsports partnerships, providing driving shoes and race suits for elite teams such as Scuderia Ferrari, Aston Martin Aramco, Stake Kick Sauber, and Williams in Formula 1. The company continues to leverage its heritage and extensive product archive to inspire innovative sportswear that appeals to both professional athletes and lifestyle consumers. Despite near-term sales declines and profitability pressures, PUMA pursues disciplined execution of its "reset" initiatives and product innovation pipeline to strengthen brand relevance and market positioning internationally.

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