- CEO
- Nagy Sameer Touma Tomas
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Cairo Egypt
- IPO Date
- Oct 22, 2017
- Business
- Dice Sports & Casual Wear Manufacturers SAE is an Egypt-based vertically integrated apparel and textile manufacturing company engaged in the design, manufacture, distribution, export, and retail of ready-made knitted garments, underwear, casual wear, and textile accessories. Founded in 1989 and headquartered in Cairo, Egypt, the company operates across two primary business segments, comprising export manufacturing for multinational apparel brands and domestic and regional retail and wholesale operations. The company's core product portfolio encompasses men's, women's, and children's knitwear and ready-made clothing, including casual apparel such as t-shirts, polo shirts, hoodies, sweatshirts, and trousers; intimate apparel, undergarments, and base layers; sleepwear, loungewear, and pajamas; sportswear and activewear; garment accessories including elastic bands, drawcords, ribbons, zippers, buttons, and socks; as well as processed fabrics such as knitted cotton, polyester, viscose, and blended textiles. In addition to finished garments, Dice provides end-to-end textile manufacturing services comprising circular and flat knitting; fabric and yarn dyeing; chemical and mechanical finishing; rotary and screen printing; precision automated cutting and sewing; and computerized embroidery. Dice distributes its proprietary collections under its flagship Dice brand and related labels through an extensive domestic retail store network, franchise locations, and wholesale distribution channels across Egypt and the Middle East and North Africa region. The company also operates as an original equipment manufacturer and private-label contractor for international apparel brands and retail chains across North America, the European Union, and the United Kingdom, including Zara, Decathlon, Benetton, Target, and Nautica. Its manufacturing footprint encompasses multiple specialized production facilities supported by key operating subsidiaries, including Alexandria Factory Ready-made Garments Company, Alexandria Ready-Made Clothes, and Egyptian Company for Ready-Made and Knitwear (Atak). In recent strategic developments, Dice expanded its international commercial reach by establishing a dedicated garment trading and distribution subsidiary in Morocco, capitalized at 500,000 USD with a 90 percent equity stake, to accelerate North African distribution. The company also executed capital increases through bonus share distributions funded by operational earnings to support capacity upgrades and balance sheet optimization. Operationally, Dice has advanced manufacturing modernizations and sustainability programs across its production plants, integrating industrial solar power installations and resource efficiency technologies, while undergoing equity consolidation and shareholder restructuring under a mandatory purchase offer led by Toma Company for Commercial and Industrial Investments.