- CEO
- Kenichi Ishimura
- Full Time Employees
- 284
- Sector
- Industrials
- Industry
- Specialty Business Services
- Address
- Toranomon Global Square Tokyo Japan 105-0001
- IPO Date
- Dec 1, 2022
- Business
- Estore Corporation (ESTTF), founded in 1999 and headquartered in Tokyo, Japan, operates as a comprehensive provider of electronic commerce (EC) support services primarily targeting small to medium-sized enterprises and sole proprietors in Japan. The company offers core products and services including Shopserve, a SaaS-type system for labor-related services; Sell-Side solution, an EC construction framework; PayPlug, a payment plugin supporting credit cards, electronic money, convenience store payments, BNPL, Amazon Pay, and PayPay with unified authentication, settlement, and reconciliation; Premium SaaS platforms equipped with CRM for customer retention amid population decline, featuring internet connectivity, SendGrid email, CDN, auto-scaling, TLS-secured email, and RFM/decil/LTV analysis; marketing agency services encompassing EC site construction, LP/banner production, web design, copywriting, photography, branding, and UI/UX design; CRM planning with scenario design, MA tool operation, email/SNS campaigns; and promotion services including web/SNS/video advertising, influencer strategies, and comprehensive PDCA-driven plans focused on LTV maximization. Estore conducts its operations predominantly within Japan through segments such as sales promotion services, sales promotion systems, sales systems, and electronic certification. In recent developments, BASE Inc. announced its acquisition of Estore Corporation in late 2024, valued at 3.3 billion yen and expected to complete by mid-2025, aiming to enhance EC capabilities; additionally, Estore acquired SHIFFON shares for consolidation and earlier integrated Commerce21 Corporation to bolster tailored e-commerce site solutions supporting millions of products.