AdUX SA (ALDUX.PA) specializes in digital advertising services that prioritize user experience, offering non-intrusive advertising, native in-content advertising, brand content integration, and geomarketing solutions to publishers, advertisers, and internet users. The company operates through key subsidiaries including Quantum, which focuses on native advertising; AdMoove, specializing in geolocated drive-to-store campaigns for retailers and consumer brands; and AdPulse, providing production and distribution support for online marketing campaigns on entertainment media. AdUX serves markets across France, Belgium, Italy, Spain, Germany, the Netherlands, and other international regions, with 33 employees led by Chief Executive Officer Mickaël Ferreira.
Founded in 1996 by Cyril Zimmermann as Hi-Media and rebranded to AdUX to emphasize advertising user experience, the company is headquartered at 27 rue de Mogador, Paris, 75009, France, and is listed on compartment C of Euronext Paris as part of the CAC Small, CAC All-Tradable, and CAC PME indices.
In recent years, AdUX has streamlined its operations by divesting non-core publishing and electronic payments businesses, including the 2018 full acquisition of Quantum to bolster native advertising capabilities, while maintaining independence amid digital market evolutions like ad blockers and mobile shifts.