Fill Up Media S.A. Fill Up Media S.A. (ALFUM.PA) operates as a digital out-of-home (DOOH) advertising company specializing in the deployment and management of digital screens integrated into fuel pumps at gas stations across France. The company delivers audio-visual advertising content to a captive audience of motorists during refueling, leveraging high-dwell-time exposure for brands; its core offerings encompass network management of advertising screens, advertising agency services for campaign diffusion and strategy, graphic design studio production of tailored audiovisual spots, and digital extensions including social media activations to amplify reach. Headquartered at 27 Rue Lieutenant Colonel Prevost in Lyon, France, Fill Up Media S.A. maintains a network of approximately 5,000 screens across more than 630 stations nationwide, partnering with major fuel retailers such as Total, Carrefour, and Geant Casino to serve local and national advertisers in sectors including retail, automotive, real estate, and consumer goods. Founded prior to its initial public offering on Euronext Growth Paris in June 2022, the company employs around 69 people and segments its activities into network operations, client advertising services, and in-house creative production. In recent developments, Fill Up Media S.A. integrated its inventory into the supply-side platform (SSP) of Vistar Media, a global OOH technology leader under T-Mobile Advertising Solutions, in September 2025 to enable real-time programmatic access for agencies and enhance targeted, measurable DOOH campaigns; it also formed a partnership with Adsquare to deliver data-driven audience targeting, accelerating its programmatic strategy while offering competitive CPM rates to encourage multi-channel media mixes.