- CEO
- Frédéric Fausser
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Lisbon Portugal
- IPO Date
- Oct 6, 2022
- Business
- Samba Digital SGPS SA is a Portugal-based global digital marketing agency and technology provider specializing in sports, entertainment, and iGaming communication. Founded in 2018 and headquartered in Lisbon, Portugal, the company assists international sports clubs, federations, leagues, and entertainment brands in expanding global audience reach, localizing multi-market engagement, and monetizing digital assets across Europe, the Americas, Africa, and Asia. Samba Digital SGPS SA operates through a comprehensive suite of digital marketing services and proprietary software solutions, which include: international social media and community management; localized multi-language digital campaign creation and execution; creative studio production comprising graphic design, motion design, video editing, subtitling, and audio dubbing; influencer marketing and brand sponsorship activation; Sports Translate, a proprietary localization and translation platform supporting more than 50 languages and dialects with sports-tailored terminology; Sport Influencers, a global network matching brands and sports rights holders with digital creators; Talentisi, a collaborative freelance management platform coordinating thousands of specialized creative professionals worldwide; and Fansights, an analytics platform delivering social media performance metrics, audience data, and engagement optimization insights. The company primarily serves top-tier football clubs, international sports leagues, esports entities, and regulated sports betting operators. In recent developments, Samba Digital SGPS SA transferred the listing of its ordinary shares to the Euronext Growth Lisbon market in January 2025 under the ticker symbol ALSMB, following its previous listing on Euronext Access. The company has also executed a strategic business expansion into the fast-growing iGaming sector, particularly across key Latin American markets such as Brazil and Colombia, while integrating artificial intelligence technologies across its content production and SaaS platforms to drive operational scalability, supported by a 4 million euro capital increase launched in 2025 to accelerate its international strategic expansion.