Whats Cooking Group NV/SA operates as a food technology company specializing in the development, manufacturing, and distribution of plant-based and vegan food products. Its core offerings include a diverse range of meat alternatives, dairy substitutes, and other sustainable food items designed to serve health-conscious and environmentally aware consumers. The company’s product portfolio spans plant-based meat substitutes, non-dairy cheeses, and ready-to-eat vegan meals, catering to retail, foodservice, and industrial clients across Europe and potentially expanding globally. Founded in 2016, Whats Cooking Group is headquartered in Belgium and focuses on innovation in food solutions aimed at reducing environmental impact while meeting evolving consumer dietary preferences.
In recent years, Whats Cooking Group has attained significant growth through strategic partnerships and product innovation. Notably, the company has expanded its portfolio via new product launches targeting the plant-based protein segment and formed alliances with key distributors to enhance market penetration across European markets. Additionally, Whats Cooking Group has pursued acquisitions and collaborative ventures that have bolstered its production capabilities and range of offerings, aligning with the global trend toward sustainable and plant-based nutrition. These operational and strategic developments highlight the company’s commitment to innovation and expansion within the competitive food tech industry.
The company’s business segments encompass plant-based food manufacturing, food technology innovation, and branded product sales. It serves a broad customer base including retailers, foodservice providers, and food manufacturers, emphasizing sustainability and health benefits. Whats Cooking Group operates primarily in Belgium and across key European countries, positioning itself as a leader in the growing plant-based food market segment.
As of 2025, Whats Cooking Group continues to invest in R&D to develop novel food products that respond to increasing consumer demand for alternative proteins and environmentally friendly options. The company maintains its headquarters in Belgium and builds on its founding vision established in 2016. It seeks to leverage its expertise in food technology to expand its product line and geographic reach while maintaining its core focus on plant-based innovation and sustainability in the food industry.
(Information synthesized from company website and the latest available company data as of 2025).