- CEO
- Fiona Keating
- Sector
- Financial Services
- Industry
- Financial - Conglomerates
- Address
- 710-1030 West Georgia Street Vancouver BC Canada V6E 2Y3
- IPO Date
- Mar 30, 2022
- Business
- Friday's Dog Holdings Inc, founded in 2020 and headquartered in Vancouver, British Columbia, operates in the luxury consumer packaged goods sector specializing in pet care products for dogs. The company manufactures and sells a range of grooming and wellness products including sulfate-free shampoos and conditioners under brands such as Oodle Doodler™ 6-in-1 Dog Shampoo, Mega Brilliance™ Whitening Shampoo, Oater Coater™ Oatmeal Shampoo and Conditioner, Puppy Wuppy™ Puppy & Sensitive Skin Shampoo. Additionally, it markets oral hygiene products like Mighty Mouth™ Oral Wellness Water Additive and nutritional dog treats including Sntabulous Treats such as Peanut Butter Sweet Potato Fries, Alaskan Jerky, and Chicken Breast Sweet Potato Fillets. These products primarily serve the Canadian direct-to-consumer market through e-commerce platforms.
In recent major corporate developments, Friday's Dog Holdings Inc completed the spin-out of its subsidiary, Friday's Dog Inc., in May 2024, distributing all shares of the subsidiary to its shareholders via a court-approved plan of arrangement. In March 2025, the company announced a strategic name change to Patriot Resources Corp, signaling a shift in its business focus toward exploring opportunities in the resource sector. This name change, approved by the board and subject to regulatory approval, reflects the company's transition away from its original pet care business which currently has no active operations under the holding company. The company continues to trade on the NEX board of the TSX Venture Exchange under the new symbol MAGA.H.
Thus, Friday's Dog Holdings Inc historically focused on premium pet care and wellness products but is currently undergoing a significant strategic transformation toward resource sector opportunities following the spin-out and name change.