- CEO
- Erik Martin Nordin
- Full Time Employees
- 3,021
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- Weidstrasse 1a Zug ZG Switzerland 6300
- IPO Date
- Nov 21, 2017
- Business
- Fenix Outdoor International AG develops, markets, and sells premium outdoor apparel, equipment, and accessories worldwide through its portfolio of heritage brands and retail operations. The company operates in three primary segments: Brands, which includes Fjällräven backpacks such as the Kånken, apparel, footwear, tents, sleeping bags, and stoves; Hanwag boots and shoes; Tierra high-tech garments; Royal Robbins clothing; Primus camping gear; Devold base layers; and Brunton accessories; Global Sales, which handles distribution through local B2B teams in Europe, North America, and Asia; and Frilufts Retail Europe, encompassing leading outdoor retail chains including Naturkompaniet in Sweden and Norway, Partioaitta in Finland, Globetrotter in Germany, Friluftsland in Denmark, and Trekitt in the UK, with brand retail shops and e-commerce platforms. It serves outdoor enthusiasts, leisure users, and extreme adventurers in over 30 countries, with a strong presence in Europe, particularly the Nordic region and Germany, where approximately 50% of revenue originates from international markets.
Fenix Outdoor International AG, founded in 1960 and headquartered in Zug, Switzerland, lists on Nasdaq Stockholm under the ticker FOI B.
In recent developments, the company entered a strategic partnership in June 2024 with German outdoor brand Maloja to produce apparel at its Viomoda facility in Plovdiv, Bulgaria, marking the initial step in shifting production to Europe and including convertible loans of 1.5 million euros maturing by December 2025; it launched investments in a new automated warehouse in Ludwigslust, Germany, and plans a new ERP system rollout for Brands and Global Sales in the second half of 2025 to enhance efficiency; additionally, it introduced sustainability initiatives such as a solar-powered product line scheduled for Q2 2025.