- CEO
- Jessica Skon
- Full Time Employees
- 1,139
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- Grevgatan 34 Stockholm AB Sweden 114 53
- IPO Date
- Jun 6, 2001
- Business
- BTS Group AB (publ) (BTS-B.ST) provides professional services focused on strategy execution, leadership development, and business transformation for global corporations. Founded in 1986 and headquartered in Stockholm, Sweden, the company operates through segments including BTS North America, BTS Europe, BTS Other Markets, and Advantage Performance Group (APG), with over 1,100 employees across more than 30 offices worldwide spanning North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. It serves industries such as banking, biotechnology, consumer products, insurance, manufacturing, oil and gas, professional services, retail, technology, and telecommunications, targeting Fortune 100 companies and executive leaders with customized experiential learning solutions including business simulations, AI-powered practice bots from BTS Verity, digital workshops, assessments, and coaching programs. Core offerings encompass strategy execution and business transformation; leader readiness and development; go-to-market strategies for sales, marketing, product, and service teams; talent acquisition and succession planning; business acumen training; sales force transformation; assessment centers; and digital services that drive behavioral change, AI activation, and performance alignment. In March 2025, BTS acquired Sounding Board, a U.S.-based technology platform for scalable executive coaching, enhancing its USD 40 million coaching portfolio with advanced tech for global end-to-end leadership development from executives to frontline staff, expected to boost margins positively from 2026 onward; the deal supports BTS's acquisition strategy in the fragmented market amid a net cash position exceeding SEK 280 million. Amid 2025 challenges including revenue declines in North America due to sales strategy issues, currency headwinds, and one-off costs, the company launched a recovery program with new regional leadership, restructured marketing and sales operations, intensified efforts in Other Markets, and advanced AI innovations, while Europe and recent acquisitions like executive coaching firm Boda contributed strong growth.