- CEO
- Tetsuro Yoshimatsu
- Full Time Employees
- 1,395
- Sector
- Technology services
- Industry
- Internet software/Services
- Address
- ARK Mori Building Tokyo TY Japan 107-6034
- IPO Date
- Feb 21, 2012
- Business
- istyle Inc. (TSE:3660), founded in 1999 and headquartered in Akasaka, Minato-ku, Tokyo, operates Japan's leading beauty platform centered on the @cosme portal site, which features comprehensive cosmetics reviews, rankings, and user-generated content reaching 16.6 million monthly unique users primarily among women in their 20s and 30s; the company provides marketing solutions including advertising, branding campaigns, research, consulting, and SaaS tools for cosmetics brands; retail services encompass e-commerce via @cosme SHOPPING with 51,000 SKUs, physical stores totaling 34 domestic locations including flagship outlets like @cosme TOKYO, @cosme OSAKA, and @cosme NAGOYA, plus BLOOMBOX subscription boxes and @cosme STORE specialty shops; global operations span media platforms such as @cosme TAIWAN, GLOWPICK in Korea, and MakeupAlley in the U.S., alongside overseas e-commerce, wholesale, stores in Hong Kong and Thailand, and influencer marketing; additional offerings include @cosme CAREER for beauty industry recruitment, PR services, digital content creation, temporary staffing, and investments. istyle segments its activities into Marketing Solution, Retail, Global, and Other, serving cosmetics manufacturers, retailers, and consumers across Japan, Asia, and North America with a workforce of 1,079. Recent developments include the June 2025 opening of @cosme NAGOYA as the first Tokai flagship store, March 2025 reopening of the renovated @cosme TOKYO, February 2025 investment in MIO Co. Ltd. for engineer career support, February 2024 capital and business alliance with Trenders Inc. for marketing expansion, July 2023 acquisition of Sydney Co. Ltd. to operate SYDNEY. cosmetics stores, September 2023 opening of @cosme OSAKA, November 2023 launch of @cosme SHOPPING on Amazon.co.jp following the 2022 alliance with Amazon and Mitsui & Co., and ongoing mid-term targets for net sales of 100 billion yen and operating income of 8 billion yen by FY2028-29.