- CEO
- Koki Kimura
- Full Time Employees
- 2,116
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Shibuya Scramble Square Tokyo TY Japan 150-6136
- IPO Date
- Sep 14, 2006
- Business
- MIXI, Inc. is a Japan-based company engaged in digital entertainment, sports, lifestyle, and investment businesses. The company develops and operates mobile games through its XFLAG studio including the hunting action RPG Monster Strike, puzzle game Kotodaman, tennis game STAR SMASH, and Monster Strike Stadium; provides social networking services such as mixi and mixi2; offers lifestyle applications like family photo and video sharing app FamilyAlbum, salon staff direct reservation app minimo, karaoke app KARASTA, grocery delivery app mikuma, and location photoshoot service Lovegraph; and delivers online betting services for keirin and auto races through TIPSTAR and Chariloto Plaza. MIXI operates primarily in Japan with additional investments in Australia, Canada, India, and North America through subsidiaries and group companies. Founded in June 1999 as E-Mercury, Inc. and headquartered at Shibuya Scramble Square 36F in Tokyo, the company changed its name to MIXI, Inc. in October 2022 and maintains subsidiaries including Chariloto Co., Ltd., Chiba Jets Funabashi Co., Ltd., Net Dreamers Co., Ltd., TOKYO FOOTBALL CLUB Co., Ltd., PointsBet Holdings Limited, and picon, Inc. Recent developments include the May 2023 acquisition of shares in picon, Inc., operator of conversation AI service AI Chat-kun; the December 2023 launch of social network service mixi2; the September 2024 acquisition of shares in PointsBet Holdings Limited; the completion of large-scale multipurpose arena LaLa arena TOKYO-BAY in April 2022 serving as home to Chiba Jets; and the March 2022 relocation of headquarters to Shibuya Scramble Square.