- CEO
- Kun Li
- Full Time Employees
- 7,354
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- Block A, Xinhua Star Chengdu SI China 610000
- IPO Date
- May 30, 2007
- Business
- Xinhua Winshare Publishing and Media Co., Ltd. (601811.SS) engages primarily in publishing and distribution businesses throughout the People's Republic of China. The company operates through two main segments: Publication, which encompasses the publishing of books, newspapers, journals, audio-visual products, and digital products; printing services; and supply of printing materials; and Distribution, which includes distribution of textbooks and supplementary materials to schools, teachers, and students, education informatization and equipment services for primary and secondary schools, retail, distribution, and online sales of publications. It also provides ancillary services such as logistics, computer software development, system services, business consulting, online product sales, study tour event planning, conference and exhibition services, wholesale and retail of pre-packaged food and dairy products, property leasing, catering, ticket agency, artwork exhibition, and advertising agency. Key platforms include winxuan.com for online sales of paper publications and Winshare September for digital content reading services under subsidiary Winshare Online; the company maintains over 150 retail stores, 114 education subscription subsidiaries, more than 800 retail locations nationwide, and a national logistics network with nodes in Chengdu, Beijing, and Wuxi. Founded in 2005 and headquartered in Chengdu, Sichuan Province, Xinhua Winshare is a subsidiary of Sichuan Xinhua Publishing and Distribution Group Co., Ltd.; it was formerly known as Sichuan Xinhua Winshare Chainstore Co., Ltd. before changing its name in 2010, listed H-shares in Hong Kong in 2007 and A-shares in Shanghai in 2016, and acquired 15 printing subsidiaries in 2010 to complete its industry chain. In recent developments, the company completed a state-owned equity transfer by its controlling shareholder, reported first-half 2025 revenue of RMB5.527 billion (down 4.50% year-over-year) with net profit up 19.63% to RMB900 million driven by cost reductions and tax policy changes, proposed an interim dividend of RMB0.19 per share, advanced digital initiatives like AI-integrated educational products and AR applications, exported 299 copyrights, and saw five publishing houses selected as national key cultural export enterprises for 2025-2026.