- CEO
- Patrick Seghin
- Full Time Employees
- 2,547
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- 160 Boulevard de Fourmies Roubaix HF France 59100
- IPO Date
- Aug 25, 2011
- Business
- Damartex SA (ALDAR.PA) operates as a European multichannel retailer specializing in clothing, footwear, home textiles, and household products tailored for seniors and people with reduced mobility. The company offers a wide range of products through its four primary brands: 3 Pomme de Pain, which provides ready-to-wear apparel, footwear, and accessories; Happy Silver, focusing on clothing and home products; Jours de France, delivering household linens, tableware, and kitchenware; and Coûts Moins Chers, supplying budget-friendly household goods, textiles, and small appliances. These products are distributed via catalogs, websites, and over 100 physical stores, targeting mature customers aged 60 and above seeking comfort, quality, and practicality. [ from previous][ from previous]
Founded in 1980 and headquartered in Roubaix, France, Damartex conducts operations across Europe, including France, the United Kingdom, Belgium, and other countries, with a strong emphasis on direct-to-consumer sales through mail order and e-commerce platforms. The company segments its business into apparel and textiles on one hand, and household products on the other, serving primarily individual consumers via proprietary multichannel platforms that integrate print, digital, and retail channels. It maintains subsidiaries in key markets to support localized distribution and customer service.
In recent developments, Damartex completed the divestiture of its UK loss-making operations, including the acquisition of a minority stake by a third party in 2024, as part of a strategic refocusing on core profitable European activities. The company also launched enhancements to its digital platforms and sustainability initiatives, such as eco-friendly product lines under its brands, amid ongoing operational streamlining following challenging market conditions in 2023-2024. These changes, including cost-saving measures and brand portfolio optimization, aim to bolster resilience and growth in the senior-focused retail sector. [ from previous]