- CEO
- Xiao Huan Cao
- Full Time Employees
- 690
- Sector
- Technology services
- Industry
- Packaged software
- Address
- 1 Raffles Quay Singapore CE Singapore 048583
- IPO Date
- Dec 12, 2018
- Business
- Mobvista Inc. (1860.HK) operates as a technology company providing mobile advertising and marketing solutions, including programmatic ad platforms, performance marketing services, and data analytics tools. The company offers core products such as Mintegral, a global programmatic advertising platform delivering user acquisition and monetization services; GameAnalytics, an analytics solution for mobile game developers; and Nativex, a performance marketing network focused on user growth campaigns; alongside AI-driven optimization tools and creative services. Mobvista serves advertisers, publishers, and app developers primarily in the gaming, e-commerce, and entertainment sectors, with operations spanning Asia, North America, Europe, and emerging markets. Founded in 2013 and headquartered in Hong Kong, the company has expanded through strategic investments in AI and machine learning technologies. In recent developments, Mobvista has strengthened its ecosystem via partnerships with major gaming publishers and launched enhanced AI-powered bidding algorithms in 2024 to improve ad performance amid rising privacy regulations.