- CEO
- Daniel Dorra
- Full Time Employees
- 25
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- 16, CitE Joly Paris IF France 75011
- IPO Date
- Jul 15, 2011
- Business
- Tractial SA (ALTRA.PA), formerly BD Multimedia, operates as a French fintech company specializing in electronic payment services and transaction processing. Founded in 1986 and headquartered in Paris, France, the company provides a range of payment solutions including StarPass, a micropayment platform for gaming and digital content; Toneo First, a prepaid rechargeable Mastercard for online and in-store transactions accessible without a bank account; Payment.net, a multi-channel online payment processing system supporting web and mobile sales of digital and physical goods with features like recurring payments, multi-currency support, and anti-fraud tools; and PayDuo, a mobile payment application. It also offers payment institution services for account management with IBANs and instant transfers, co-branded card programs with customizable bank cards and insurance, and acts as a payment service provider (PSP) for secure e-commerce bankcard acquisition without upper limits. As a licensed payment establishment (EI) by the ACPR (CIB 16748) and registered PSAN with the AMF, Tractial serves merchants across sectors with compliant, scalable fintech-as-a-service solutions emphasizing user experience, subscriptions, and interconnections. Operations span France primarily, with international presence through subsidiaries like BD Multimedia Hong-Kong Ltd, Paycom, and others in regions including Oceania, Thailand, Vietnam, Indonesia, Malaysia, Brazil, and Mexico; it went public on the Marché Libre in 1997 and transferred to Euronext Growth (formerly Alternext) in 2011, becoming PEA-PME eligible. Recent developments include registration as a Crypto-Asset Service Provider (CASP) in 2023 for secure digital asset management, the launch and deployment of Toneo First in 2022, a strategic rebranding to Tractial in July 2025 signaling a shift toward Bitcoin accumulation, and sustained revenue growth with quarterly increases of 58.40% as of recent reports, alongside ongoing innovations in its core product suite.