Vera Bradley, Inc.
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- Vera Bradley, Inc. (VRA) designs, manufactures and markets women's handbags, luggage, travel accessories, fashion accessories and home products featuring distinctive patterns and vibrant colors. The company offers core products including shoulder bags, totes, satchels, backpacks, crossbody bags, wallets and small accessories; luggage and travel items such as wheeled duffels, carry-ons, packing cubes and garment bags; and home and fashion items like throws, pillows and scarves, sold through full-line and outlet retail stores, e-commerce sites, and indirect channels comprising independent retailers, department stores, specialty retailers and licensing partnerships. Vera Bradley operates primarily in the United States with a multi-channel distribution model encompassing Vera Bradley Direct (retail and digital) and Vera Bradley Indirect (wholesale and licensing); it manufactures products through third-party suppliers in Asia and distributes from facilities in Indiana. Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller in Fort Wayne, Indiana, the company maintains headquarters at 12420 Stonebridge Road, Roanoke, Indiana. Recent strategic changes include the sale of all ownership interests in its Pura Vida subsidiary to Project Aster Acquisition, LLC for $1 million plus contingent payments in early 2025 to sharpen focus on the core Vera Bradley brand transformation; implementation of efficiency initiatives targeting at least $20 million in cost savings for fiscal 2025; approval of a new $30 million share repurchase program commencing December 2024 through 2027; expansion of heritage and classic product lines alongside reductions in higher-price assortments based on sales data and customer feedback; and development of new partnerships in the indirect channel including licensing collaborations and interest from brands like Urban Outfitters to broaden customer reach.
Company News
Vera Bradley (VRA) Is a Great Choice for 'Trend' Investors, Here's Why
SummerHaven Investment Management LLC Makes New $586,000 Investment in Vera Bradley, Inc. $VRA
Vera Bradley (NASDAQ:VRA) Stock Price Crosses Above Two Hundred Day Moving Average – Time to Sell?
Vera Bradley: Despite 140% Rally, The Stock Is Still Undervalued
Fast-paced Momentum Stock Vera Bradley (VRA) Is Still Trading at a Bargain
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Here's Why Momentum in Vera Bradley (VRA) Should Keep going
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Vera Bradley CEO Says Turnaround Is Bearing Fruit
Vera Bradley, Inc. (VRA) Q2 2027 Earnings Call Transcript
Vera Bradley (VRA) Beats Q2 Earnings and Revenue Estimates
Vera Bradley Q2 Earnings Call Highlights
Vera Bradley Announces Second Quarter Fiscal Year 2027 Results
Vera Bradley, Inc. Announces Reporting Date for Second Quarter Fiscal Year 2027 Results
Dimensional Fund Advisors LP Sells 233,711 Shares of Vera Bradley, Inc. $VRA
Vera Bradley Debuts at Nordstrom Stores Nationwide and Nordstrom.com
VRA Q1 Earnings Call Highlights Turnaround Momentum