- CEO
- Xiang Yang Tang
- Full Time Employees
- 10,365
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Address
- Jiahe Guoxin Building Hong Kong Hong Kong
- IPO Date
- Apr 27, 2023
- Business
- ZJLD Group Inc (6979.HK) is an investment holding company primarily engaged in the brewing, production and sales of baijiu products in China. The company produces and sells sauce aroma, mixed aroma and strong aroma baijiu under its four major brands including flagship national brand Zhen Jiu (also known as Kweichow Zhenjiu or Zhenjiu), national brand Li Du, and regional brands Xiang Jiao and Kai Kou Xiao (also referred to as Kaikouxiao), as well as Shao Yang and other brands; it distributes these premium products through distribution and store partners, retailers, direct sales force and online stores, targeting diverse consumer preferences with a focus on high-quality offerings rooted in traditional techniques from Zunyi in Guizhou province. Founded in 1975 and headquartered in Beijing, the company operates principally in the domestic Chinese market with 11,380 employees and functions as a subsidiary of Jindong Investment Group Co., Ltd.
In recent developments, ZJLD Group listed on the Main Board of the Hong Kong Stock Exchange on April 27, 2023 in the largest IPO of the year, followed by inclusion in the Hang Seng Composite Index on September 4, 2023 and FTSE Global Equity Index Series on December 15, 2023; the company reported a 116.3% surge in operating cash flow for FY2024 alongside high-quality stable development for its flagship Zhen Jiu brand through dual-channel growth strategies, cross-sector collaborations and expansion into diverse consumption scenarios beyond traditional business contexts. Further advancements in 2025 include the adoption of the Alliance Retailers Benefits Plan, release of the 2025 Interim Report, a change in Chief Executive Officer, profit warning ahead of interim results for the six months ended June 30, 2025, and ongoing enhancements such as QR code systems for distribution management and investments in property, plant and equipment; the group emphasizes ESG initiatives, earning multiple awards in 2024 including Wind's Top 100 Companies in ESG Practices with AA rating, GBA ESG Achievement Awards, ESG Excellence Award and others, while pursuing channel innovation, brand building and premium clientele expansion into 2025.