- CEO
- Franck Gervais
- Full Time Employees
- 12,808
- Sector
- Consumer services
- Industry
- Hotels/Resorts/Cruise lines
- Address
- L’Artois Paris IF France 75947
- IPO Date
- Jun 11, 1999
- Business
- Pierre et Vacances S.A. (VAC.PA) operates as a leading European tourism group, specializing in the development, management, and operation of vacation villages, residences, leisure parks, and aparthotels; core offerings encompass holiday apartments, cottages, and houses under brands including Pierre & Vacances (seaside and mountain residences), Center Parcs (family-oriented domains with on-site activities), Sunparks, Villages Nature, maeva (seasonal rentals, campsites, and tiny houses), and Adagio (city aparthotels in partnership with Accor); services feature accommodation rentals, on-site leisure (animation, catering, stores), property development sales to individuals and institutions, asset management for lessors, and senior residences via Senioriales. Founded in 1967 and headquartered in Paris, France, the company serves families, groups, and business travelers across Europe, with primary operations in France, Spain, the Netherlands, Germany, Belgium, Italy, Switzerland, Austria, and expanding into Scandinavia and Andorra; it manages approximately 49,000 units (236,000 beds) in 340 sites, emphasizing premiumization, experiential local tourism, and sustainable stays proximate to home markets. Recent developments include robust 2024/2025 fiscal performance with economic revenue of €1.95 billion and adjusted EBITDA of €181 million, expansion via eight new openings (five in Spain, one each in Italy, France, Andorra totaling 700 units), Center Parcs' first Scandinavian domain (Nordborg Resort, 440 cottages), portfolio growth through site extensions (Villages Nature VIP cottages, Landes de Gascogne tree houses, Park Eifel additions), Maeva's acquisition of five rental agencies, 17 campsite affiliations, and Parcel Tiny House for eco-accommodations, Pierre & Vacances' partnership with SWISSPEAK Resorts for four Swiss mountain residences (340 units from 2026), Adagio's two new aparthotels (London, Stuttgart) and alliance with Sergic for nine sites (1,152 keys), plus Hauts de Bruyères domain renovation (€65 million invested); the group guides adjusted EBITDA to €270 million by 2030 amid a strategic options review, debt refinancing (July 2024), and positive net cash position.