- CEO
- Karel Verlinde
- Full Time Employees
- 1,503
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Lageweg 4 Schellebelle VL Belgium 9260
- IPO Date
- Oct 1, 1997
- Business
- Van de Velde NV (VAN.BR) designs, manufactures, and distributes premium intimate apparel and swimwear for women under its owned brands. The company offers a broad portfolio of products including lingerie such as bras, panties, shapewear, nightwear, and accessories; swimwear collections; and related activewear items, marketed through brands like PrimaDonna, Marie Jo, PrimaDonna Swim, and Marlies Dekkers. These products target premium market segments focused on high-quality, stylish, and well-fitting lingerie and beachwear for women, distributed via owned retail stores, online platforms, and wholesale channels to department stores and boutiques.
Founded in 1981 and headquartered in Schelle, Belgium, Van de Velde operates internationally across Europe, North America, Asia-Pacific, and other regions, with manufacturing facilities primarily in Europe and key markets including Belgium, the Netherlands, France, the United Kingdom, the United States, and China. The company segments its business into three main areas: the owned brands division, which develops and sells directly branded products; the validated brands division, providing production and distribution services for third-party intimate apparel brands; and its retail network of stores and e-commerce sites.
In recent developments, Van de Velde expanded its retail footprint with new store openings and digital enhancements in 2024-2025, alongside launching updated collections for its PrimaDonna and Marie Jo brands featuring innovative fabrics and sustainable materials. The company announced strategic partnerships for market expansion in Asia and North America during 2024, and completed minor acquisitions of regional distributors to strengthen wholesale presence. No major name changes, funding rounds, or reorganizations have occurred in the last 1-2 years, with focus remaining on organic growth and brand innovation.