Happy Belly Food Group Inc
Capital Structure
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in mil. unless spec.Company Description
- CEO
- Sean Black
- Full Time Employees
- 35
- Sector
- Consumer non-durables
- Industry
- Food: major diversified
- Address
- 1681 Chestnut Street Vancouver BC Canada V6J 4M6
- IPO Date
- Jul 3, 2018
- Website
- happybellyfg.com
- Similar Companies
- Business
- Happy Belly Food Group Inc. (CSE: HBFG) consolidates and scales emerging consumer food brands across Canada through its Consumer Product Goods and Quick Restaurant Services segments. Founded in 2017 and headquartered in Toronto, Ontario, the company produces and sells gluten-free, organic, kosher, and plant-based breakfast cereals and related products under the Holy Crap brand, as well as snack foods under the Lumber Heads Food Co. brand, marketed through retailers, online platforms, and its website; it also operates quick-service restaurants offering fresh bowls, smoothies, açaí bowls, and wellness meals under Heal Wellness; smash burgers, poutine, onion rings, and milkshakes under Rosie's Burgers; Caribbean grill items under Joey Turks Island Grill; Greek cuisine under Pirho Fresh Greek Grill; plant-based options under Lettuce Love Cafe; sandwiches, wraps, soups, and healthy treats under brands including iQ Foods and Smile Tiger Coffee; and additional formats via Via Cibo, Yolks, and Salus Fresh Foods. The company primarily serves health-conscious consumers in the wellness and quick-service restaurant sectors across Canada, with franchise models and initial U.S. expansion underway. Recent developments include the September 2024 acquisition of iQ Foods, adding immediate revenue and expanding to 36 restaurants; the August 2025 acquisition of 50% of Salus Fresh Foods for accretive growth; the October 2025 agreement to acquire full ownership of Heal Wellness, now operating 27 locations with 168 in development including U.S. entry in Texas; and the December 2025 signing of a franchise agreement for Rosie's Burgers in Whitby, Ontario, alongside expansions like a new Heal Wellness site in Kingston and Smile Tiger Coffee growth throughout Ontario.
Company News
Happy Belly Food Group's Heal Wellness QSR Announces the Grand Opening of Its 54th Location in Calgary's Crowfoot Village
Happy Belly Food Group's Heal Wellness Signs A 10-Unit Development Agreement for the state of Utah with Experienced Multi-Unit Operator
Happy Belly Food Group Announces Grand Opening of First U.S. Heal Wellness Location in Lubbock, Texas
Happy Belly Food Group Named One of Canada's Top Growing Companies for 2026 by The Globe and Mail
Happy Belly Food Group's Heal Wellness QSR Announces the Grand Opening of its Bayers Lake Location in Halifax, Nova Scotia
Happy Belly Food Group's Heal Wellness QSR Signs First Franchise Agreement in Province of New Brunswick
Happy Belly Food Group's Ghost Taco Brand Signs 25-Unit Area Development Agreement for Atlantic Canada
Happy Belly Food Group's Heal Wellness QSR Secures Real Estate Location for Multi-Unit Franchisee in Kitchener, Ontario
Heal Wellness QSR Secures Real Estate Location in the City of Westmount, Quebec
Happy Belly Food Group's Ghost Taco Brand Signs 50-Unit Area Development Agreement for Western Canada
Happy Belly Food Group's Ghost Taco Brand Signs 45-Unit Area Development Agreement for Ontario
Happy Belly Food Group Announces the Signing of a Definitive Agreement and Closing of 50% Acquisition of Ghost Taco Fast Casual Restaurant Chain
Heal Wellness Multi-Unit Franchisee in Alberta Secures Their 14th Real-Estate Location in Calgary's Seton Neighborhood
Rosie's Burgers Opens Location #20 at the University of British Columbia
Heal Wellness QSR Announces the Opening of Locations #50 and #51
Happy Belly Food Group's Heal Wellness QSR Secures Real-Estate Location for Multi-Unit Franchisee in Belleville, Ontario
Happy Belly Food Group's Heal Wellness QSR Announces the Grand Opening of their First Location on Vancouver Island, British Columbia
Happy Belly Food Group Reports Record Results of $28.4M in Q2 System Wide QSR Sales with Year Over Year Growth of 75%
Happy Belly Food Group's Heal Wellness QSR Announces the Grand Opening of Its Newest Location in Sylvan Lake, Alberta
Happy Belly Food Group's Rosie's Burgers Announces the Grand Opening of its Newest Location in Montreal's Griffintown