- CEO
- Andreas Wegerich
- Full Time Employees
- 738
- Sector
- Retail trade
- Industry
- Apparel/Footwear retail
- Address
- Hanauer Landstrasse 204 Frankfurt HE Germany 60314
- IPO Date
- May 18, 2015
- Business
- Nakiki SE, online retailer of baby and children’s products, operates as a diversified e-commerce platform serving Europe and China, with headquarters in Munich, Germany, and founding year 2010; the company previously traded as windeln.de SE before rebranding to Nakiki SE in 2024.
Main products and services:
- Core product categories: diapers; baby food and nutrition; drugstore articles; clothing for mother and infant; toys; strollers and prams; children’s furniture; safety equipment such as car seats; cosmetics and dietary supplements; seasonal and infant care items; and related accessories.
- Private brands and third-party brands across product lines; marketplace components enabling third-party sellers to reach Nakiki’s customer base.
- E-commerce platform management: online catalog maintenance, product sourcing, listing optimization, pricing and promotions; order processing, payment processing, and checkout experiences; logistics coordination, including warehousing and fulfillment; customer service and returns handling.
- Value-added services: advisory content and baby/parenting product guidance; select partnerships expanding product assortments and services; cross-border shopping capabilities within Europe and China.
Latest major company changes:
- Rebranding and corporate name change: Windeln.de SE rebrands to Nakiki SE and aligns branding and corporate identity with the Nakiki name in 2024, affecting investor communications and public filings.
- Strategic expansion into mobility-related financing services: Nakiki SE signals plans to enter mobility market via potential acquisitions of leasing and rental service providers to scale growth; integration would broaden the group’s financing footprint beyond core e-commerce activities (subject to regulatory approvals) [sources indicate planned diversification into mobility services in 2025].
- Potential subsidiary expansion into litigation financing and related financing activities through existing entities, signaling a broader financial services footprint alongside its e-commerce platform (illustrative context from 2024–2025 discussions).
Additional context:
- Industry and business segments: online retail of baby and children’s products; potential expansion into mobility leasing/rental services; existing financing-related subsidiaries indicate a diversified approach to funding and consumer finance.
- Target markets and customer types: primarily families with infants and young children in Europe and China; B2B customers for mobility leasing and rental solutions may be targeted if the mobility initiative proceeds.
- Geographic footprint: Europe (primary market) with exposure to China; corporate headquarters in Munich, Germany; European operations include multiple member states with cross-border e-commerce capabilities.
- Corporate relationships: Nakiki SE is the successor to windeln.de SE; operates through subsidiaries and potential future acquisitions; maintains a parent-subsidiary structure with a focus on e-commerce and financing-related activities.
Note: This description reflects publicly reported corporate actions and strategic signals up to 2025–2026, including the name change to Nakiki SE and announced pathways toward diversification into mobility and related financing services. For precise current product specifications, recent regulatory filings, and latest financials, consult the company’s official disclosures and recent market filings.