- CEO
- Gregory Mitchell
- Full Time Employees
- 1
- Sector
- Real Estate
- Industry
- Real Estate - Development
- Address
- 17805 Sky Park Circle Suite F Irvine CA United States of America 92614
- IPO Date
- Jan 3, 2008
- Business
- Primior Holdings Inc. is a real estate development, investment, and advisory firm that integrates technology into its practices to acquire, develop, and enhance high-potential assets across the United States. The company offers investor solutions including investment advisory, risk management, diversified portfolios, income maximization, development management, and property management services for short-term rentals, single-family homes, multifamily residential properties, duplexes, triplexes, and apartments; it also provides asset management, real estate private equity strategies in commercial, hospitality, and luxury residential segments, opportunity zone developments, and innovative tokenization platforms such as Gaia for fractional ownership via blockchain. Primior Holdings operates primarily in Southern California with national scope, targeting accredited investors seeking passive income and tax-advantaged opportunities through vertically integrated processes encompassing acquisition, design, construction, entitlement, and management. Founded in 2012 and headquartered in Newport Beach, California, the company manages over $1 billion in assets with a track record exceeding $3 billion in transactions and no realized losses of limited partner principal. In late 2024, Primior Holdings completed a transformative $30 million merger with Primior Inc. and rebranded from Grillit Inc., substantially increasing total assets to $29.37 million and revenue to $2.67 million for full-year 2024 amid 425% EBITDA growth; it launched the Gaia tokenization marketplace in December 2025 with initial $52 million in assets including rental housing, commercial, and hospitality properties, alongside ongoing expansions into luxury condos, Opportunity Zone projects, and AI-powered proptech initiatives.