- CEO
- Andreas Kroiss
- Full Time Employees
- 2,647
- Sector
- Consumer durables
- Industry
- Tools & hardware
- Address
- Wiesenweg 22 Landau an der Isar BV Germany 94405
- IPO Date
- Jun 22, 1987
- Business
- Einhell Germany AG and its subsidiaries develop, manufacture and distribute power tools, outdoor equipment and garden tools for the consumer market. The company offers cordless power tools under the Power X-Change battery platform, including drills, saws, grinders and multi-tools; corded electric tools such as angle grinders, jigsaws and planers; petrol-powered garden machinery like lawn mowers, chainsaws, brushcutters and high-pressure cleaners; battery-powered garden tools including hedge trimmers, lawn mowers and leaf blowers; as well as lifestyle products comprising workwear, storage solutions and accessories. Einhell operates primarily in Europe, with sales and distribution networks across more than 90 countries, targeting DIY enthusiasts, homeowners and professional tradespeople through retail channels, online platforms and specialist dealers. Founded in 1964 and headquartered in Landau/Isar, Germany, the company maintains production facilities in Europe, Asia and Tunisia, and focuses on the tools and garden equipment segments of the consumer goods industry. In recent developments, Einhell expanded its Power X-Change ecosystem with new 18V cordless tool launches in 2024 and 2025, including advanced combi drills and hot glue guns; formed strategic partnerships with tech firms for smart tool integrations; and reported robust sales growth in battery-powered products amid a shift toward sustainable, cordless solutions, with no major acquisitions or reorganizations noted in the last two years.