Smartbroker Holding AG
8.14
EUR
+0.12
(+1.50%)
ISIN
DE000A2GS609
Return %
Stock
S&P 500
1Y
-28.91
14.20
3Y
-16.08
81.12
5Y
-63.66
68.34
Capital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
EUR
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in mil. unless spec.Semi-annual Revenue
EUR
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in mil. unless spec.Semi-annual Earnings Per Share
EUR
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in mil. unless spec.Semi-annual Dividends Per Share
EUR
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in mil. unless spec.Company Description
- CEO
- André Kolbinger
- Full Time Employees
- 271
- Sector
- Technology services
- Industry
- Data processing services
- Address
- Ritterstrasse 11 Berlin BE Germany 10969
- IPO Date
- Feb 23, 2006
- Website
- wallstreet-online.ag
- Similar Companies
- Business
- Smartbroker Holding AG operates as a technology company primarily engaged in providing a digital brokerage investment platform for private investors. Its core offerings include the Smartbroker online brokerage platform, which encompasses a wide range of investment products such as stocks, ETFs, bonds, funds, and crypto trading. The company also operates four high-traffic German-language financial portals—wallstreet-online.de, boersenNews.de, FinanzNachrichten.de, and ariva.de—which deliver financial information, news, market analyses, and community forums to over 970,000 registered finance-affine users. These portals function as lead channels that significantly reduce customer acquisition costs through content integration and synergy with the brokerage platform. Smartbroker Holding’s platform features extensive market access across major European and U.S. exchanges, offers multi-currency account capabilities, margin loans, cash interest on deposits, and comprehensive tax reporting tools. Founded in 2019 and headquartered in Germany, Smartbroker Holding AG has recently undergone significant digital transformation, exemplified by the launch of Smartbroker+, an upgraded platform rolled out in late 2023. This new platform expanded the company’s product offerings to include cryptocurrency trading and enhanced app functionalities. In 2024 and the first half of 2025, the company posted strong revenue growth—€52.48 million in 2024 and €32.31 million through mid-2025—driven by its hybrid business model combining media and brokerage services. Strategic initiatives focus on expanding heavy trader functionalities, personalized content integration, and scalability improvements to foster user loyalty and increase transaction frequency. These efforts position Smartbroker Holding for expected profitability starting in 2027 despite short-term negative earnings due to increased marketing and infrastructure investments. The company targets retail investors in the German-speaking market and aims to consolidate its competitive position through continuous innovation and cost-efficient customer acquisition. Smartbroker Holding AG’s business segments include digital brokerage services, online financial media and portal operations, and digital advertising through its financial portals. The company operates primarily in Germany and the broader German-speaking countries. It maintains a strategic partnership with Baader Bank AG, which serves as the clearing and custody bank for its brokerage operations. The management team is led by CEO André Kolbinger, appointed in 2022, who holds a significant equity stake in the company. Overall, Smartbroker Holding AG distinguishes itself with a comprehensive, digitally integrated offering encompassing investment brokerage and financial media, leveraging high-reach financial portals, innovative trading platforms, and expanded product lines including crypto assets to enhance its market position and drive sustainable growth in the German retail investment sector. Recent developments highlight strategic platform upgrades, revenue growth, and a clear path to future profitability supported by synergistic expansion of content and trading functionalities.