- CEO
- Hou Xiaohai
- Full Time Employees
- 24,000
- Sector
- Consumer non-durables
- Industry
- Beverages: alcoholic
- Address
- China Resources Building Hong Kong Hong Kong
- IPO Date
- Dec 30, 1988
- Business
- China Resources Beer (Holdings) Company Limited, an investment holding company listed on the Hong Kong Stock Exchange (stock codes: 291 and 80291) and a subsidiary of China Resources (Holdings) Company Limited, manufactures, sells and distributes alcoholic beverages primarily in Mainland China. Incorporated in 1965 and headquartered in Wan Chai, Hong Kong, the company operates 62 breweries across 25 provinces, municipalities and autonomous regions with an aggregate annual production capacity of approximately 18,700,000 kilolitres; it offers a diversified portfolio of beer products encompassing mainstream, sub-premium, premium and super-premium categories under brands including Snow (its flagship, the world's best-selling beer), Li, Lao Xue, Brave the World (superX), Löwen Fruit Beer, Snow Xiao Pi Qi, Nong Li, Ken 14 and gift sets, alongside international brands such as Heineken, Amstel and Edelweiss through partnerships; additionally, it produces baijiu under the premium single product Zhaiyao and related matrix, leveraging a dual empowerment model integrating beer and baijiu channels. The company targets mainstream and premium consumer segments across eastern, central and southern regions of China, with emerging expansion into online, instant retail, national chains, group purchasing and overseas markets including Hong Kong, Macau and select Southeast Asian and European areas. In recent developments, the group ceased operations at two breweries while establishing new intelligent factories in Jinan City, Shandong Province and Xiamen City, Fujian Province to optimise capacity; launched super-premium beer products such as Nong Li and Ken 14, alongside revamped Brave the World superX, Löwen Rosé and Amstel Extra; intensified premiumisation with Heineken sales volume up nearly 20%, Lao Xue and Amstel roughly doubling, Li up 35% and Zhaiyao up 35% contributing over 70% of baijiu turnover; reported consolidated turnover of RMB38.6 billion for 2024 with beer sales volume of 10.9 million kilolitres outperforming peers amid industry fluctuations; announced board and committee changes effective November 2025 including new executive directors; and enhanced ESG efforts with carbon-neutral certifications for Liangshan and Bengbu plants, six National Green Plant awards and an MSCI rating upgrade to A.