- CEO
- Jerome Cheng
- Full Time Employees
- 49
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Office Room 45, Unit 405-414, Level 4 Hong Kong Hong Kong Pok Fu Lam
- IPO Date
- Sep 24, 2010
- Business
- Changyou International Group Limited Changyou International Group Limited (1039.HK), formerly Changyou Alliance Group Limited, principally develops and operates an electronic trading platform that promotes and facilitates the exchange of awards earned from loyalty programs of other companies into virtual assets and credits for consumption of merchandises, games, services, and other commercial transactions; it also provides blockchain technology research and development services, SaaS digital points solutions for online and offline merchants, marketing services for banks, insurance companies and UnionPay, and valet operations supporting small and micro-merchants. The company maintains two major business sectors, including the Digital Point Business Ecosystem Alliance, a virtual asset management operating platform equipped with internet digital financial inclusion and financial blockchain technology, and research into standard software products and systematic solutions for blockchain applications leveraging commercial scenarios from its ecosystem. Founded in 2001 and headquartered in Pok Fu Lam, Hong Kong, the company primarily conducts operations in the People's Republic of China, with strategic partners encompassing CCB International (Holdings) Limited, China UnionPay Merchant Services Co., Ltd., China Mobile, Bank of China, and China Eastern Airlines; it targets manufacturing, retailing, and financial sectors, serving individual customers and enterprises through an integrated ecosystem that maximizes digital points value, supports payment tools connectivity without direct merchant contact, and fosters user retention via communities offering promotions such as petrol and car washing services. In November 2024, the company changed its name from Changyou Alliance Group Limited to Changyou International Group Limited to align with expansion plans for its Changyou Platform into Hong Kong and overseas markets, capitalizing on its e-commerce experience and the growing digital points segment; recent initiatives include updates to SaaS digital points processes for modular merchant access, introduction of artificial intelligence customer service and a money-saving assistant in Changyou Life, enhanced Changyou community building for advertising and new user acquisition via UnionPay and bank credit cards, and a January 2024 subscription agreement with Century Investment, alongside ongoing collaborations with mainstream platforms across industry verticals to boost transactions and revenue.