- CEO
- Tung Cheung
- Full Time Employees
- 3,867
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- MegaBox Enterprise Square Five Hong Kong Hong Kong
- IPO Date
- Jul 10, 2014
- Business
- Sinomax Group Limited develops, manufactures, and sells health and wellness products primarily focused on spinal care. Its main product lines include visco-elastic pillows, mattress toppers, polyurethane foam mattresses, specialty chairs, ergonomic furniture, massage products, and smart living products marketed under various brands such as SINOMAX, Spa Supreme, ComforZen, Dream Serenity, Zeopedic, Customizer, Dormeo Octaspring, Kids Pedic, Design, XCOR, Cradlez, Sharper Image, Awaken, Homedics, and Tung Ah. The Group operates globally with significant focus on the United States and European markets.
Founded in 2001 and headquartered in Hong Kong, Sinomax continuously invests in research and development, materials procurement, design, and quality control to innovate and maintain high product standards. The company targets health-conscious consumers and the home furnishing market, offering slow-rebound and memory foam-based comfort and health solutions.
Recent strategic developments include the acquisition of a 55% controlling stake in M DK Holdings ApS, completed in August 2025, enhancing the Group’s operational synergies, broadening its customer base, and streamlining decision-making processes to support long-term growth objectives. Additionally, Sinomax USA, a wholly-owned subsidiary, acquired intellectual property from a U.S. brand for approximately $4.6 million in 2025, expanding its product portfolio and intellectual assets. The company’s strategic focus remains on expanding its presence in the U.S. and Europe, notably through new sales projects for mattress-in-a-box products. Sinomax USA also received the 2025 Sustainability Leadership Award from the Business Intelligence Group, reflecting its commitment to sustainable innovation.
These moves underscore Sinomax Group’s ongoing transformation to extend its market reach and product offerings while enhancing operational efficiency and innovation capacities in the health and wellness industry. The company is publicly traded on the Hong Kong Stock Exchange under the ticker 1418.HK.