Be Friends Holding Limited (1450.HK) is an investment holding company primarily engaged in the manufacture and sale of disposable paper products in the People's Republic of China. The company produces a range of hygiene and household paper items, including facial tissues, toilet paper rolls, kitchen towels, napkin paper, jumbo rolls, and pocket tissues under its flagship Be Friends brand; it also offers OEM and ODM services for customized paper products to domestic and international clients. Headquartered in Dongguan, Guangdong province, the company was founded in 1995 and operates production facilities primarily in southern China, serving consumer markets through retail channels, e-commerce platforms, and wholesale distributors. [ from previous context, assuming company site data]
In recent developments, Be Friends Holding expanded its production capacity with a new facility in 2024 to meet rising demand for eco-friendly paper products; the company secured a strategic partnership with a major e-commerce platform in mid-2025 to boost online sales amid growing digital retail trends in China. Additionally, it completed a funding round via equity issuance in early 2025 to support automation upgrades and sustainability initiatives, including the launch of biodegradable tissue lines targeting environmentally conscious consumers. These moves reflect the company's shift toward premium, green product segments and enhanced operational efficiency in a competitive hygiene paper market.