- CEO
- Chi Chung Cheng
- Full Time Employees
- 597
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Lee Garden One Hong Kong Hong Kong
- IPO Date
- Mar 28, 2002
- Business
- Natural Beauty Bio-Technology Limited, an investment holding company founded in 1976 and headquartered in Causeway Bay, Hong Kong, manufactures and sells skin care, beauty and aroma-therapeutic products, health supplements, make-up products and beauty apparatus under the Natural Beauty brand; it also provides skin treatments, beauty and spa services including hydrotherapy, facial treatment, body care and skin care analysis, medical cosmetology, skin care consulting and beauty training services, as well as wholesale of skin care and beauty products. The company operates principally in Mainland China, Taiwan and internationally, with a network of over 2,000 outlets primarily through franchisees that contributed approximately 79% of revenue in recent years. Its major shareholder is Far Eastern Silo & Shipping (Panama) S.A., and it maintains ongoing procurement and consignment agreements with related entities such as Eastern Home and Eastern Global for health supplements and skin care products.
In the first half of 2025, the company reported interim profit surging 136% to HK$11 million on turnover up nearly 70% to over HK$260 million, driven by Mainland China operations which grew 101% year-on-year, franchise channel turnover up 115% with 237 new stores added (an 88% increase), self-owned channels up 112%, and health supplements up 110%. It launched the White Moonlight product series through a strategic partnership with Spain's INDIBA, integrating their AI technology devices with proprietary formulations to create a market bestseller. The company is proposing adoption of a 2025 share option scheme and amendment to its share award scheme II at an extraordinary general meeting on 19 December 2025 to incentivize employees, directors, related entity participants and service providers including top-performing franchisees and distributors.