Most Kwai Chung Limited (1716.HK) is an investment holding company that provides integrated advertising and media services primarily in Hong Kong. The company operates through three main segments: Digital Media Services, which offers video, online banner, newsfeed, and advertorial advertising via digital platforms, third-party TV channels, internet, and physical spaces; Print Media Services, which publishes and sells books and periodicals; and Other Media Services, which includes event-based advertising and brand promotion, ticket and merchandise sales, artistes management, consultancy, multimedia and advertising campaign services, matching/dating/marriage agency business, and live action role-playing game activities. Incorporated in 2017 and headquartered at Unit 8-16/F, Block B, Tung Chun Industrial Building, 11-13 Tai Yuen Street, Kwai Chung, New Territories, Hong Kong, it serves diverse clients through brands such as 100Most magazine and TVMost online platform and is a subsidiary of Blackpaper Limited. In July 2024, the group completed a step acquisition of an additional 31% equity interest in To Be Honest Limited, an advertising agency, increasing its stake from 20% to 51% for HK$2.908 million and recognizing a fair value gain of HK$1.499 million, enhancing synergies in the advertising market.