1. China Stocks

  2. •

    Consumer non-durables

  3. •

    Apparel/Footwear
Shanshan Brand Management Co. Ltd. Class H

Shanshan Brand Management Co. Ltd. Class H

HHKEX:1749
0.39
HKD
-0.02
(-4.88%)
130.73MMarket Cap
2015 Y
2016 Y
2017 Y
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
TTM
Revenue per Share
3.94
4.44
5.98
8.75
7.77
6.65
7.44
6.61
7.95
7.55
- -
Basic EPS, GAAP
0.4
0.26
0.34
0.31
-0.12
-0.51
0.09
0.12
0.24
0.25
- -
Free Cash Flow per Basic Share
0.15
-0.07
-0.15
-0.05
0.1
0.13
0.18
0.48
0.58
-0.06
- -
Dividend per Share
0.38
- -
- -
- -
0.06
- -
- -
- -
0.04
0.08
- -
Book Value per Share
-0.49
0.85
1.21
2.16
2
1.49
1.59
1.71
1.9
2.07
2.08
Tangible Book Value per Share
-0.57
0.76
1.19
2.14
1.98
1.45
1.54
1.64
1.55
1.73
2.05
Basic Weighted Avg Shares
133
133
133
117
133
133
133
133
133
133
133
Sales/Revenue/Turnover
526
592
798
1,025
1,036
887
993
881
1,060
1,007
- -
Operating Margin (%)
13.6
7.67
8.4
5.58
1.2
-6.45
3.81
2.65
4.78
5.59
- -
Depreciation Expense
5
6
17
29
74
72
54
51
38
33
- -
Net Income, GAAP
53
35
45
36
-16
-68
12
16
32
33
- -
Effective Tax Rate (%)
21.2
29.5
33.77
25.16
- -
- -
11.03
- -
22.16
25.43
- -
Profit Margin (%)
10.04
5.95
5.64
3.53
-1.57
-7.7
1.25
1.82
2.98
3.3
- -
Working Capital
-110
48
62
164
112
100
123
171
172
130
103
LT Debt
- -
- -
- -
- -
42
24
14
6
3
6
26
Total Equity
-33
144
183
310
283
207
211
228
254
276
278
Return on Invested Capital (%)
- -
16.68
9.37
6.76
- -
- -
6.68
- -
10.27
9.57
- -
Return on Capital (%)
- -
23.57
14.54
9.27
- -
- -
5.56
- -
9.18
8.91
- -
Return on Common Equity (%)
- -
- -
32.8
16.13
-5.87
-29.28
6.03
7.29
13.13
12.52
- -

Capital Structure

CNY

•

in mil. unless spec.
Jun'24
Dec'24
Jun'25
ST Debt
149
156
163
LT Borrowings
- -
- -
23
LT Finance Leases
2
6
3
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
133
133
133
Market Capitalization
106
119
119

Working Capital

CNY

•

in mil. unless spec.
Jun'24
Dec'24
Jun'25
Total Current Assets
548
655
544
Cash, Cash Equivalents & STI
76
107
60
Accounts Receivable, Net
177
240
200
Inventories
237
278
242
Total Current Liabilities
383
526
441
Payables & Accruals
- -
- -
- -
ST Debt
149
156
163
Deferred Revenue
- -
- -
- -

Growth Rates

CNY

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
0.69%
8.87%
Free Cash Flow
- -
28.47%
-110.89%
Net Income, GAAP
- -
66.49%
4.96%
Sales/Revenue/Turnover
- -
0.3%
-5.04%
Total Cash Common Dividend
- -
- -
100%

Semi-annual Revenue

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
1,060
2024
- -
- -
1,007
2025
- -
- -
- -

Semi-annual Earnings Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
0.24
2024
- -
- -
0.25
2025
- -
- -
- -

Semi-annual Dividends Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
0.04
2024
- -
- -
0.08
2025
- -
- -
- -

Company Description

Company Profile APIChatGPT
CEO
Ye Fei Luo
Full Time Employees
300
Sector
Consumer non-durables
Industry
Apparel/Footwear
Address
238 Yunlin Middle Road Ningbo ZH China 315100
IPO Date
Jun 27, 2018
Website
chinafirs.com
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Business
Shanshan Brand Management Co., Ltd. (1749.HK) designs, markets, and sells formal and casual business menswear in the People's Republic of China. The company offers business suits, pants, shirts, casual wear including T-shirts, sweaters, jackets, leather garments, and accessories; work uniforms; and trademark sub-licensing under the FIRS and SHANSHAN brand names, with FIRS targeting premium segments and SHANSHAN focusing on mass-market consumers. It distributes products through sales to distributors, direct sales via e-commerce platforms and self-operated retail stores, franchisee sales including cooperative arrangements, and business suit sales across approximately 588 retail outlets as of June 2025, comprising 403 FIRS stores and 185 SHANSHAN stores. Founded in 1989 and headquartered at 238 Yunlin Middle Road, Wangchun Industrial Park, Ningbo, Zhejiang Province, the company operates solely in the domestic Chinese market within the apparel wholesale sector. As a subsidiary of Shaanxi Maoye Industry and Trade Co., Ltd., it employs 272 people and maintains a multi-channel strategy emphasizing high-quality development, brand cultural enhancement as the exclusive partner for China's clothing trends releases, and product innovation in smart casual and light outdoor series. In 2025, Shanshan Brand Management reduced its retail outlets by 11.2% from 662 at year-end 2024 to 588 by mid-year amid core market deepening; major shareholder Luo Yefei proposed but cancelled a CNY 8.1 million acquisition of the remaining 61% stake in June-October, followed by a mandatory cash offer for shares not owned by his concert party, resulting in his group holding about 39% of total shares; the company entered new lease agreements including with Ningbo Yiduofu, renewed property leases, appointed Weiyong Mao as non-executive director, and changed its nomination committee composition in September.