- CEO
- Ze Jun Zhang
- Full Time Employees
- 475
- Sector
- Consumer non-durables
- Industry
- Food: major diversified
- Address
- West Tower, Baidu International Building Shenzhen GD China
- IPO Date
- Dec 12, 2018
- Business
- Natural Food International Holding Limited, founded in 2007 and headquartered in Shenzhen, China, is an investment holding company principally engaged in the manufacture, processing, and sale of natural health food products in the Chinese market. Its product portfolio encompasses formula-based mixed grain powders, mix and match powdered grains, grains-mates, and other natural health foods, including dietetic grain powders and Chinese-style dietetic snacks. The company markets its products under brands such as Walnut Black Bean Sesame Powder, Black Nutrition Sesame Cake, Nutritional Gift Box, Nature-nourishing Gift Box, and Evergreen Gift. Distribution channels include an extensive offline network of concessionary counters in supermarkets and retail outlets, as well as online platforms including e-commerce websites and self-operated WeChat member stores, with the majority of revenue generated from offline sales.
The company upholds core values of producing natural healthy food with no additives and pursues a diversified product offering that caters to various consumer age groups and nutritional needs. It integrates an "experience-based" retail model featuring sensory engagement at concessionary counters staffed by trained nutrition consultants. Its product development merges modern nutrition science with traditional dietary nourishment principles, utilizing ingredients such as black sesame, walnuts, Chinese yam, goji berries, beans, chia seeds, oatmeal, and red dates. Beyond grain powders, the company also offers grains-mates to enhance flavor and healthy snacks, further expanding its natural health product suite.
In terms of recent developments, Natural Food International Holding Limited reported strong financial results in the first half of 2025, with a revenue increase of 14% to RMB 1.13 billion and an 18% rise in net income to RMB 106.8 million, accompanied by an improved profit margin and increased earnings per share. The company continues to benefit from strategic channel expansions across both online and offline platforms to drive sales growth. It maintains strong operational efficiency supported by proprietary technology infrastructure and robust quality control over raw ingredients and food safety. The company underwent a name change from Roomy Development Holdings Limited to its current name in May 2018.
Natural Food International Holding Limited targets the Chinese domestic market with broad consumer appeal across health-conscious individuals, leveraging its diversified product line and integrated distribution network. It employs around 670 people and operates within the food processing and consumer staples sector. The company’s strategic focus remains on innovation in natural health food products, disciplined growth in retail channels, and enhancing consumer engagement through experiential marketing and nutrition education.