Doumob is an investment holding company primarily engaged in the provision of advertising and marketing services in the People’s Republic of China. The company operates mainly through two business segments: Online Advertising Services and Online Sales Services. Its Online Advertising Services segment offers technical and intermediary services to advertisers via a proprietary advertising platform, providing targeted mobile advertising solutions. The Online Sales Services segment delivers comprehensive value-added Internet sales solutions, including customized landing page creation for products. Leveraging its content creation capabilities and advertising expertise, Doumob provides multi-channel new media marketing services such as short-video marketing, live broadcasting marketing, celebrity endorsement distribution, and cross-border marketing for domestic brands and suppliers. Founded in 2013 and headquartered in Beijing, China, Doumob focuses on the domestic Chinese market.
Recent strategic developments include the company's expansion into the healthy food sector through incubating its own brand, achieving over RMB 6 million GMV in the second half of 2024 with a repurchase rate of 19%, reflecting diversification beyond advertising into brand incubation. The company has implemented a core strategy emphasizing vertical market deep cultivation, ecological empowerment, and technology-driven growth, aiming to build dual growth engines through “brand + influencer” integration and establishing a comprehensive value chain from product development to ecosystem development. This marks a significant shift towards integrating product incubation with digital marketing and influencer economy trends, supporting domestic brand growth and structural opportunities in ready-to-drink products.
Doumob serves the digital marketing and advertising industry, targeting advertisers, brands, and suppliers in China with a range of interactive advertising platforms and marketing solutions. The company employs approximately 68 people and continues to evolve its service offerings in response to industry trends and consumer behavior shifts. It operates under the ticker 1917.HK on the Hong Kong Stock Exchange.