- CEO
- Lin Zhao
- Full Time Employees
- 4,576
- Sector
- Consumer non-durables
- Industry
- Food: major diversified
- Address
- OCT Real One Shenzhen GD China
- IPO Date
- Jun 30, 2021
- Business
- Nayuki Holdings Limited Nayuki Holdings Limited (2150.HK 2150.HK) is a Cayman Islands-incorporated investment holding company that operates a leading chain of premium modern teahouses under the Nayuki brand primarily in the People's Republic of China. The company offers freshly-made tea drinks, including fruit teas and milk teas; baked goods; ready-to-drink beverages such as flavored bottled sparkling water; and other products like retail snacks, gift tea boxes, seasonal gift sets, coffee, and peripheral items, sold through self-operated teahouses, online delivery platforms, franchisees, and distribution networks. It conducts operations across Tier 1, New Tier 1, Tier 2, and other cities in mainland China, as well as international markets including Thailand, Macau S.A.R., Singapore, and Malaysia; as of June 30, 2025, the network comprises 1,638 teahouses with 1,321 self-operated stores and 317 franchise stores, supported by approximately 5,033 employees headquartered in Shenzhen's Futian District, where it was founded in 2014.
Nayuki Holdings Limited generates the bulk of its revenue from Nayuki self-operated stores through channels including on-site counter orders, pickup orders via WeChat, Alipay, and third-party mini-programs, and delivery orders; the remaining revenue derives from its ready-to-drink beverage business and other lines encompassing franchise fees and retail sales. The company emphasizes product innovation with 70 new beverages and 55 new baked goods launched in 2024 to promote healthy pairings of tea drinks and baked items; it maintains a membership program with over 111 million registered members as of June 2025, achieving monthly repurchase rates around 23-24%. Geographically focused on high-penetration in key cities like Shenzhen, Shanghai, Guangzhou, Wuhan, Xi'an, and Beijing, it targets diverse customer segments with all-day consumption scenarios via differentiated store types.
In recent developments, Nayuki Holdings Limited commenced its franchise business in July 2023 to accelerate expansion into mid- and lower-tier cities using automated tea-making and shift scheduling systems, growing franchise stores to 345 by December 31, 2024, before adjusting to 317 by June 30, 2025. The company shut down all stores of its sub-brand Tai Gai in 2024, ceasing operations due to minimal revenue contribution; it continues store portfolio optimization by closing or renovating underperformers, launching new formats like "Nayuki green" stores, and advancing international expansion. In 2025, it introduced innovative healthy products such as the "Daily Fruit & Vegetable Bottle" series and "Fruit & Vegetable Yogurt Smoothie" series under a green strategy, while enhancing digital operations and brand marketing to boost same-store sales and efficiency amid competitive pressures in the freshly-made tea sector.