- CEO
- Sui Keung Chiu
- Full Time Employees
- 47
- Sector
- Finance
- Industry
- Investment banks/Brokers
- Address
- The Metropolis Tower Hong Kong Hong Kong
- IPO Date
- Apr 10, 2002
- Business
- Elife Holdings Limited (0223.HK) is an investment holding company principally engaged in the supply chain business for branded goods and consumer products in Hong Kong, the People's Republic of China and the Greater China region. Founded in 1991 and headquartered at Unit 806, Level 8, Core D, Cyberport 3, Hong Kong, the company operates through three main segments: supply chain business offering comprehensive brand digitization services including brand management, brand building, brand promotion via digital intelligent marketing plans on platforms such as TikTok, Kuaishou, hotel scenario-based media and the "City Corridor" project, brand operations, brand communication and brand supply chain services to expand online and offline sales channels (B2C2C); daily cleaning, anti-epidemic and other consumable products business encompassing formula development, package design, brand building, marketing, sale and trading under the E’ANSN brand; and licensed branded consumer goods business involving trading and online sales of items such as watches and ladies’ handbags through television networks, e-commerce apps and live streaming in regions including Beijing, Jiangxi, Zhejiang, Shandong and Guangxi. The company focuses on six major consumer sectors—food, housing, transportation, travel, shopping and entertainment—providing value-added services to brand owners and suppliers while targeting end customers with environmentally friendly and healthy lifestyle solutions. Formerly known as Sino Resources Group Limited, it changed its name to Elife Holdings Limited in November 2016 and listed on the Hong Kong Stock Exchange main board in April 2002. Recent developments include strategic partnerships with TCL Commercial to expand into smart home appliances and consumer electronics, enhancing technology-driven market penetration; an initial agreement with ZhiHang Feigou for drone technology integration to upgrade e-commerce, logistics and supply chain capabilities; a subscription of 226 million shares by China Innovation Investment Limited in September 2024 raising net proceeds of HK$27.8 million primarily for working capital and business development amid trading suspension since December 2024; disposal of subsidiary Admiral Glory Global Limited in June 2024; significant board and leadership reshuffles in March 2025 with new executive directors including Zhao Zhenzhong as Vice Chairman and Acting Chairman; and plans for expansion into Southeast Asia, Europe and the United States business travel markets in the second half of 2025, leveraging AI for supply chain integration across its core sectors.