- CEO
- Xing Yi Chen
- Full Time Employees
- 954
- Sector
- Retail trade
- Industry
- Apparel/Footwear retail
- Address
- Unit 5, 10/F Hong Kong Hong Kong
- IPO Date
- Jan 13, 2020
- Business
- Forward Fashion (International) Holdings Company Limited (2528.HK), an investment holding company incorporated in the Cayman Islands in 2005 and headquartered at Suite 1204, 12/F, Tower 6, The Gateway, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong, principally engages in the retail of fashion apparel of international brands ranging from established designer labels and popular global brands to up-and-coming brands through a multi-brand, multi-store business model in Greater China, including Mainland China, Macau, Hong Kong and Taiwan. The company operates 157 self-operated retail stores as of December 31, 2024, comprising 142 mono-brand stores and 13 multi-brand stores under its own brands UM, UM Junior, UM.IXOX, IXOX and WF Fashion; offers premium fashion and casual wear, lingerie, athleisure and sportswear; sells footwear, bags, cosmetics and skincare, toys, designer home accessories, artistic ornaments and other lifestyle products through retail stores, online channels, wholesale and store management services; and runs the Galeries Lafayette department store and Five Guys American burger chain in Macau, with a brand portfolio of 205 brands, predominantly international labels. Recent developments include a 6.9% year-on-year revenue decline to HKD938.3 million in 2024 amid macroeconomic challenges and cautious consumer spending, resulting in a net loss of HKD85.1 million; store portfolio optimization with 25 net closures to 155 stores; robust growth in online sales by 63.2%, store management and consignment services by 109.7%, and wholesale by 154.3%; full utilization of proceeds from its 2020 Hong Kong listing for retail expansion, store upgrades and new brands except HKD12.1 million earmarked for brand exploration by end-2025; and maintenance of a current ratio of 1.1 times with net current assets of HKD36.1 million as of year-end.