- CEO
- Xu Long Zhao
- Full Time Employees
- 1,737
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Trueland Center, Building 8 Shanghai SH China
- IPO Date
- May 16, 2024
- Business
- Marketingforce Management Ltd is a technology company primarily engaged in providing marketing and sales software as a service (SaaS) solutions in China. The company offers core products including T Cloud, a marketing SaaS platform designed for intelligent marketing needs; True Client, a customer resource management platform integrated with social platforms for customer relationship management and data analytics; and precision marketing services comprising online advertising account management, advertising content production, traffic procurement, distribution services, and marketing strategy optimization. In addition, the company provides marketing, sales, business analytics, intelligent talent management services, and organization cloud DHR solutions targeting industries such as retail consumption, car travel, B2B manufacturing, financial services, corporate services, enterprise international expansion, school business, domestic substitution, and both private and public domain marketing customer acquisition. Marketingforce operates mainly within the domestic Chinese market. Founded in 2009, the company is headquartered in Shanghai, China, and listed on the Hong Kong Stock Exchange under ticker 2556.HK.
Significant recent developments include the strategic expansion through acquisitions of subsidiaries specializing in marketing, sales, and intelligent talent management services, including Marketingforce Yaomu (Shanghai) Intelligent Technology and Jiaxing DHRforce, significantly enhancing its AI+SaaS business offerings. The company launched new AI-driven products such as "International AI+CDP MA" and "AgentData" and upgraded its video marketing capabilities with Nora, reflecting a focus on integrating artificial intelligence, big data, and cloud computing to empower digital intelligence for enterprises. These moves align with Marketingforce's pursuit of improving client serving capabilities and delivering enhanced digital marketing solutions, underpinning its strategic growth and market leadership position in China’s marketing SaaS sector.