Marketingforce Management Ltd

Marketingforce Management Ltd

HHKEX:2556
45.26
HKD
-2.22
(-4.68%)
8.97BMarket Cap
Apr 05Next Earn
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
3.73
4.86
5.24
7.34
11.14
- -
Basic EPS, GAAP
-1.16
-0.92
-0.72
-4.13
0.35
- -
Free Cash Flow per Basic Share
-2.3
0.11
-0.59
0.6
-2.72
- -
Dividend per Share
- -
- -
- -
- -
- -
- -
Book Value per Share
-2.05
-3.32
-4.09
2.79
7.27
7.27
Tangible Book Value per Share
-2.07
-3.33
-4.1
2.77
7.27
7.27
Basic Weighted Avg Shares
235
235
235
212
253
253
Sales/Revenue/Turnover
877
1,143
1,232
1,559
2,818
- -
Operating Margin (%)
-10.93
-9.51
0.29
-0.11
5.55
- -
Depreciation Expense
65
93
99
72
55
- -
Net Income, GAAP
-273
-216
-169
-877
89
- -
Effective Tax Rate (%)
- -
- -
- -
- -
0.98
- -
Profit Margin (%)
-31.07
-18.94
-13.75
-56.25
3.16
- -
Working Capital
366
205
-1,032
633
1,994
1,994
LT Debt
126
137
90
49
20
20
Total Equity
-483
-780
-961
658
1,909
1,909
Return on Invested Capital (%)
- -
- -
- -
- -
2.9
- -
Return on Capital (%)
- -
- -
- -
- -
5.47
- -
Return on Common Equity (%)
- -
- -
- -
- -
7.05
- -

Capital Structure

CNY

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
ST Debt
1,061
1,578
1,880
LT Borrowings
- -
- -
- -
LT Finance Leases
49
40
20
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
236
256
256
Market Capitalization
22,746
11,366
8,064

Working Capital

CNY

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
Total Current Assets
2,911
4,626
5,125
Cash, Cash Equivalents & STI
974
1,833
2,191
Accounts Receivable, Net
143
335
576
Inventories
- -
- -
9
Total Current Liabilities
2,278
2,727
3,131
Payables & Accruals
- -
- -
- -
ST Debt
1,061
1,578
1,880
Deferred Revenue
- -
- -
- -

Growth Rates

CNY

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
- -
190.15%
Free Cash Flow
- -
- -
-637.73%
Net Income, GAAP
- -
- -
-110.15%
Sales/Revenue/Turnover
- -
- -
80.81%
Total Cash Common Dividend
- -
- -
- -

Semi-annual Revenue

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
1,232
2024
- -
- -
1,559
2025
- -
- -
2,818

Semi-annual Earnings Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
-0.72
2024
- -
- -
-4.13
2025
- -
- -
0.35

Semi-annual Dividends Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
- -
2024
- -
- -
- -
2025
- -
- -
- -

Company Description

CEO
Xu Long Zhao
Full Time Employees
1,737
Sector
Commercial services
Industry
Advertising/Marketing services
Address
Trueland Center, Building 8 Shanghai SH China
IPO Date
May 16, 2024
Business
Marketingforce Management Ltd is a technology company primarily engaged in providing marketing and sales software as a service (SaaS) solutions in China. The company offers core products including T Cloud, a marketing SaaS platform designed for intelligent marketing needs; True Client, a customer resource management platform integrated with social platforms for customer relationship management and data analytics; and precision marketing services comprising online advertising account management, advertising content production, traffic procurement, distribution services, and marketing strategy optimization. In addition, the company provides marketing, sales, business analytics, intelligent talent management services, and organization cloud DHR solutions targeting industries such as retail consumption, car travel, B2B manufacturing, financial services, corporate services, enterprise international expansion, school business, domestic substitution, and both private and public domain marketing customer acquisition. Marketingforce operates mainly within the domestic Chinese market. Founded in 2009, the company is headquartered in Shanghai, China, and listed on the Hong Kong Stock Exchange under ticker 2556.HK. Significant recent developments include the strategic expansion through acquisitions of subsidiaries specializing in marketing, sales, and intelligent talent management services, including Marketingforce Yaomu (Shanghai) Intelligent Technology and Jiaxing DHRforce, significantly enhancing its AI+SaaS business offerings. The company launched new AI-driven products such as "International AI+CDP MA" and "AgentData" and upgraded its video marketing capabilities with Nora, reflecting a focus on integrating artificial intelligence, big data, and cloud computing to empower digital intelligence for enterprises. These moves align with Marketingforce's pursuit of improving client serving capabilities and delivering enhanced digital marketing solutions, underpinning its strategic growth and market leadership position in China’s marketing SaaS sector.