Pou Sheng International (Holdings) Ltd.
0.36
HKD
+0.00
(-1.37%)
ISIN
BMG7208D1092
CUSIP
G7208D109
Return %
Stock
S&P 500
1Y
-25.00
14.20
3Y
-45.45
81.12
5Y
-73.33
68.34
Capital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
CNY
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in mil. unless spec.Quarterly Revenue
CNY
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in mil. unless spec.Quarterly Earnings Per Share
CNY
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in mil. unless spec.Quarterly Dividends Per Share
CNY
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in mil. unless spec.Company Description
- CEO
- Su Ching Chang
- Full Time Employees
- 18,100
- Sector
- Retail trade
- Industry
- Apparel/Footwear retail
- Address
- C-Bons International Center Hong Kong HK Hong Kong
- IPO Date
- Jun 6, 2008
- Website
- pousheng.com
- Similar Companies
- Business
- Pou Sheng International (Holdings) Limited is an investment holding company engaged in the retailing and wholesale distribution of sportswear, footwear, and related accessories in Greater China, primarily mainland China with operations extending to Taiwan and Hong Kong. Founded in 1992 and headquartered at C-Bons International Center, 108 Wai Yip Street, Kwun Tong, Kowloon, Hong Kong, the company operates through subsidiaries including Baosheng Daoji (Beijing) Trading Company Limited, Dalian Shengdao Sports Production Development Company Limited, and Dragon Light (China) Sporting Goods Co., Ltd., and functions as a subsidiary of Yue Yuen Industrial Holdings Limited. It distributes products from leading international brands such as Nike, Adidas, PUMA, SKECHERS, Converse, Under Armour, Crocs, Saucony, Jack Wolfskin, and Dynafit, as well as domestic brands like Pony 1972, Li Ning, and Kappa, through diverse channels encompassing physical retail stores, counters in department stores, e-commerce platforms including Pan-WeChat Ecosphere with WeChat stores and Douyin live-streaming, Tmall, JD.com, and YYsports multi-brand outlets; it also provides concessionaire sales spaces in shopping malls, organizes sports events, and offers sports marketing and technical advisory services. The company maintains a comprehensive omni-channel retail network with flexible store formats, a robust membership program under YYsports, and a focus on segmented markets across sports categories, product types, and city tiers, targeting consumers including millennials and Generation Z sports enthusiasts. Its brand ecosystem features long-term distribution partnerships with global leaders alongside exclusive distribution rights in China for select brands like PONY, XEXYMIX, and DYNAFIT, enabling promotion of sporty lifestyle offerings. In recent developments, Pou Sheng advances digital transformation with an online multi-storefront model, ERP system upgrades, and AI-driven tools like shift scheduling for operational efficiency; it diversifies its portfolio through new mono-brand stores for Crocs, Saucony, Pony 1972, and XEXYMIX, expansion of Jack Wolfskin in outdoor segments, introduction of Dynafit, and launch of YYQUALITY multi-brand outlet stores for value merchandise. The company right-sizes its directly-operated store network, strengthens sub-distributor partnerships for lower-tier city penetration, and optimizes inventory via integration programs with brand partners, sustaining profitability amid macroeconomic challenges. For fiscal 2024, it recommends a total dividend of HK$0.06 per share including final ordinary and special dividends of HK$0.01 each, doubling the prior year's amount and payout ratio to 60%, while reporting unaudited nine-month results to September 30, 2025, and monthly revenue announcements through November 2025.