- CEO
- Qiu Ping Luo
- Full Time Employees
- 6,514
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- No. 36, Pu Nan Road Guangzhou GD China 510760
- IPO Date
- Dec 16, 2020
- Business
- Blue Moon Group Holdings Limited is a leading China-based provider of household cleaning solutions, principally engaged in the research, design, development, manufacture and sale of fabric care, personal hygiene and home care products. Founded in 1992 and headquartered in Guangzhou, Guangdong Province, the company offers a diversified portfolio under the Blue Moon brand, including fabric care products such as machine wash laundry liquid, hand wash laundry liquid, concentrated Zhizun biotech liquid laundry detergent, underwear liquid laundry detergent, bacteria and odor removal liquid laundry detergent, sportswear liquid laundry detergent, fabric softener, laundry disinfectant, pre-wash treatment and stain remover; personal hygiene products such as body cleaning hand wash, toilet cleanser and toilet care products; and home care products such as multi-purpose sanitiser, fabric sanitiser, household sanitiser, utensil wash, fruit and vegetable wash, range hood cleanser, washing machine cleanser, anti-mould cleanser, floor cleanser, glass cleanser and multi-surface cleanser. The company primarily serves the domestic China market through an omni-channel distribution network encompassing online sales channels, offline distributors and direct sales to key accounts, with online platforms contributing the largest revenue share. In 2024, Blue Moon launched the upgraded all-purpose care-oriented Zhizun biotech liquid laundry detergent in August, driving sales growth in its concentrated product line and contributing to a 16.8% year-over-year revenue increase to HK$8.56 billion, alongside expansions into county and township markets, enhanced e-commerce investments during key shopping festivals like 618 and Double 11 where it maintained leading positions, and strategic shifts including reduced reliance on credit-based key accounts to lower receivables risk. The company, a subsidiary of ZED Group Limited, listed on the Hong Kong Stock Exchange in 2020 under ticker 6993.HK and employs approximately 7,140 people.