Century Legend (Holdings) Limited Century Legend (Holdings) Limited is an investment holding company principally engaged in hair styling, property investments, securities investments, hospitality services, money lending, and property project management businesses in Hong Kong and Macau. The company offers hair styling and related services through operation of salons under the Headquarters brand; commercial and personal loans; leasing of commercial and residential properties for rental income; investments in listed equity securities and equity-linked products; hospitality services including operation of guesthouses, hostels, and hotels targeting short-stay and family travelers; as well as property-related project management, interior design, and travel agency services. Incorporated in 1993 and headquartered at Capital Centre, 151 Gloucester Road, Wan Chai, Hong Kong, the company formerly known as Fortei Holdings Limited changed its name in December 2000 and primarily serves individual consumers, tenants, and investors across these segments with non-current assets concentrated in Hong Kong and Macau.
Recent activities include multiple discloseable transactions involving acquisitions and disposals of listed securities and right-of-use assets through new lease agreements, such as a one-year lease for subsidiary Full Wave with City Sino Development Limited; property disposals, including a Taikoo Shing residential unit via subsidiary sale resulting in a HK$900,000 loss and another property in August 2024; expansion of hospitality operations with addition of a 22-room hotel in Yau Ma Tei in early 2023 to capitalize on tourism recovery; securing a two-year lease for a vacant Macau retail shop at reduced rates in late 2023; change of Bermuda share registrar in December 2024; and voluntary announcements of share transfers among substantial shareholders in October 2024. These transactions reflect ongoing portfolio management amid market volatility, with securities investments focused on Hong Kong blue chips and REITs like Link Real Estate Investment Trust for dividend yield, alongside efforts to optimize property holdings and hospitality assets during economic recovery from inbound tourism and conferences.